About 150 results
Feb 27, 2024
Glauco Madeira joins Lisbon Digital School
Lisbon Digital School is proud to welcome Glauco Madeira to its team, where he assumes the role of Chief Transformation Officer. In this crucial position, Glauco will serve as a trainer in Design Thinking, Customer Journey, and Innovation at the school, and will also lead efforts to foster innovation and drive transformative initiatives across the […]
Jan 24, 2024
Emotional Design: Creating Products that Captivate
Emotional design is the art of crafting products that evoke emotions, resulting in positive and impactful experiences for the user. According to Donald Norman, author of the book “Emotional Design,” “it is not enough to build products that work and are understandable and usable. We also need to build products that bring joy and excitement, […]
Jan 15, 2024
Artificial Intelligence in Marketing: Responsible Innovation
Artificial intelligence (AI) is not a new concept in marketing, and experts in the field know that it is already a reality in programmatic media buying, pay-per-click advertisement effectiveness, and data-driven content creation. However, natural language processing (NPL) tools like ChatGPT have radically changed the way we work in digital marketing, speeding up processes, optimizing […]
Jan 10, 2024
The shopping center experience is increasingly becoming an all-in-one experience
The shopping center experience is increasingly becoming an all-in-one experience, according to Sonae Sierra’s European Marketing Team and WYgroup. 36 websites across 5 continents that promise to change the way you connect and experience life. Sonae Sierra’s re-positioning – “Experimente Mais” – marked the different shopping centers of Sonae Sierra throughout 2022, and the brand […]
Jan 03, 2024
Conscious innovation
Upon finishing college, my first application was to Linden Labs. This San Francisco company was the creator of the virtual community Second Life, a world for residents to create whatever digital life they want. At the time, even knowing the world of e-sports, I believed that there was a future there – spaces where reality […]
Dec 19, 2023
Please do not disturb!
I was at a small innovation conference a few days ago. The speaker clarifies, at one point, that specific disruptive innovation models have to be supplied to consumers at free cost. This is the only way to achieve the adoption critical mass, enabling the development of network effects. That was the case with nearly everything, […]
Dec 05, 2023
WYcreative and NetViagens.pt: a partnership that clicked
NetViagens.pt is the new player in the Portuguese market in the online travel agency (OTA) segment. In November, NetViagens.pt launched a campaign produced by WYcreative to celebrate the start of operations. “Experiências que fazem clique”. This is the message of the campaign produced by WYcreative for NETVIAGENS.pt. NETVIAGENS.pt is a brand in the Portuguese online […]
