About 150 results
Jun 07, 2024
“Choose Your Wave”: Celebrating 30 Years of Oney Bank with White Way
The 30th-anniversary campaign of Oney Bank in Portugal invites the public to “choose your wave.” This brand awareness campaign, developed by White Way®, features Yolanda Hopkins, two-time European surfing champion and qualifier for the Paris 2024 Olympics, who has been an Oney ambassador since 2022. It emphasizes the brand’s core message: celebrating 30 years of […]
Jun 03, 2024
WYgroup is among the TOP 20 Happiest Companies in Portugal 🏆
For the fourth time, WYgroup has been recognized as one of the Happiest Companies in Portugal by the Happiness Works Portugal / Exame Portugal study! 📊🏆 📊🏆 This prestigious award is a testament to the incredible efforts of our employees, friends, partners, clients, and stakeholders who journey with us. Ana Andrade, WYgroup’s Head of People, […]
May 27, 2024
WYgroup is an Excellent Company to Work for in Portugal, according to Human magazine
Revista Human highlighted WYgroup as one of the excellent companies to work for in Portugal and interviewed Ana Andrade, Head of People, Talent, and Culture at the group. WYgroup’s activities focus on integrating different areas such as creativity, technology, data, and digital media to provide innovative and effective solutions to clients from end to end, […]
May 23, 2024
The Innovation Paradox
The contradiction between desiring innovation and not providing the conditions for its development. In a world where the ability to innovate is not just desirable but essential for organizational survival and growth, many companies still face a dilemma: they desperately want to innovate but cannot provide the necessary conditions for innovative projects to thrive. This […]
May 07, 2024
CRM, marketing automation and AI: the triangle for transforming the retail and distribution sector
In recent years, we have witnessed a true digital transformation in the retail and distribution sector, extending beyond mere customer interaction to also encompass operations management. In this context, the interconnection between CRM, marketing automation, and artificial intelligence is becoming increasingly significant and promises to play a crucial role in this digital age. This integration […]
Apr 29, 2024
WYcreative crafts a city where everything is ok!
WYcreative didn’t need tools to build its latest project for ok! seguros. Airport, climbing wall, and a cycle path. Nothing will be missing in this 100% virtual city. With the help of WYcreative, ok! Seguros became the first Portuguese insurance company to enter the Metaverse. A challenge that the agency describes as unique, given the […]
Apr 24, 2024
Imagination vs. AI vs. Creativity
Born in the mid-70s, I am part of a generation that knows what life was like in an analog world. This uniqueness gives us a unique sensitivity to the impact that the introduction of technology has had on society, whether by altering behaviors and relationships, by the speed it was introduced into all areas and […]
