WYlights

Standvirtual is guided by WYcreative.

WYcreative signs the new Standvirtual film, once again betting on humor to reinforce the brand’s positioning as a specialist in the automotive market. This new film will air along with the campaign launched in 2023 based on the concept “Let yourself be guided by those who know” and is aimed at everyone seeking the best […]

New range of OLÁ ice creams with creative development by WYcreative

Because ice cream isn’t just for the beach, Olá is launching a new range of Family Ice Creams at an amazing price* to share at the table on warm summer nights! The new Olá scooping ice creams come in the favorite flavors of the Portuguese and can now be found in major retail chains. We […]

Three councils, a region for the future.

WhiteWay developed the branding and national and international communication for Greater Porto, a project aimed at uniting interests and businesses, as well as boosting the economy of the municipalities of Porto, Matosinhos, and Vila Nova de Gaia. A pioneering project in Portugal, Greater Porto has emerged as a shared entity between the municipalities of Gaia, […]

Retail media: the store as a communication platform

It won’t be long before we see brands that a retailer doesn’t directly work with on various media platforms. When we enter a supermarket and see a large yellow sign with red letters reading “promotion”, We enter a shopping mall, and a bright screen displays the latest product from the brand we like. We open […]

Bloomcast develops the “Por ti” podcast for Zurich Portugal.

Bloomcast produced the “Por ti” podcast for Zurich Portugal, focused on the mental well-being of young people, thus expanding the visibility and impact of the program. Hosted by radio presenter Joana Cruz, the podcast—available on major streaming platforms such as Apple Podcasts, Spotify, and YouTube—consists of six episodes that address crucial mental health topics from […]

NERVO at Flow Control in NOS ALIVE’24.

For the second consecutive year, NERVO is at NOS ALIVE’24 with Control Portugal, and this time they are using the festival’s flow to establish the brand’s communication territory. Metaphorizing the premise of the Easy Way condom range- a major focus for Control Portugal in 2024, offering easy application without interruptions- festivalgoers at the brand’s space […]

WYcreative and Habitat Invest together on the largest residential projects in Portugal

Founded in 2001, Habitat Invest has established itself as one of the leading players in the real estate sector in Portugal, excelling in the areas of investment, development, management, and brokerage, and extending into tourism as well. In the past three years, the real estate developer has partnered with WYcreative in the areas of branding […]