WYlights

Enhancing User Experience (UX): What We Can Learn from Psychology

UX is the discipline that considers the aspects that define our experience as users of products and services (digital or not). Psychology, on the other hand, is the discipline that studies our behavior and mental processes, using scientific methods to investigate and understand how people think and act. Introductions made, let’s now explore some principles […]

WYcreative Turns the New Cornetto Brigadeiro into the Next Summer Hit

José Cid swaps “favas com chouriço” – beans with chorizo – for the new Cornetto Brigadeiro in a campaign created by WYcreative for Olá. The new Cornetto Brigadeiro leaves no one indifferent, thanks to its irresistible chocolate ice cream wrapped in condensed milk and chocolate chips. Unilever drew inspiration from one of the most beloved […]

WYtalk: Can Inspirational Workplaces Be as Healthy as They Are Inspiring?

The needs and desires of workers have changed significantly, and the same goes for workplaces. Large rooms, desks, computers, and white lights seem to be things of the past. So, what are the characteristics of the offices of the future? This question was the focus of the WYtalk “Can a Workplace Be as Inspiring as […]

FLOENE and White Collaborate to Promote Biomethane

FLOENE made its debut at the National Agriculture Fair (FNA), showcasing a new opportunity for the agricultural sector—the conversion of waste into biomethane. This circular economy process presents a new revenue potential for producers by generating renewable energy, which will play a crucial role in the nation’s energy transition. In these initial steps to promote […]

Will AI Strip Our Communication of Its Genuine Soul?

In the world of marketing and brand communication, truth remains the most valuable currency. In 2024, we are witnessing a significant shift in branding strategies, with a renewed focus on genuine emotional connections between brands and consumers. Marketers are rewriting the playbooks, prioritizing long-term brand building over mere commercial transactions. Artificial Intelligence (AI) is streamlining […]

In Pursuit of Truth

Every day, we dive into a brave new world as a brand strategy and creativity agency. With constant wonder and discovery, we advance alongside the brands that trust in the quality of our delivery, always striving to take them further. This increasingly involves utilizing and mastering various Artificial Intelligence tools. From art and music to […]

Brochures – From Print to Touch

Who among us hasn’t returned home, checked the mailbox, and felt frustrated by the abundance of paper – specifically promotional flyers – waiting inside? Who hasn’t gone online to compare prices for the product we purchase weekly, seeking the best deal? Whether we adore or despise it, deem it essential or unnecessary, what lies ahead […]