WYlights

Competitiveness, Resilience, and Technology: The 5 Best Campaigns of 2024

As 2024 draws to a close, it’s time to reflect on the advertising campaigns that stood out the most throughout the year. With this in mind, Marketeer gathered some of the leading creatives in the Portuguese market to share their expertise and insights in selecting the most remarkable ads of the past 12 months. The […]

Sustainability will be at the center of everything.

Tiago de Castro Tarracha, Managing Partner at NERVO, part of WYgroup, discusses in this interview with Marketeer the agency’s expectations for the new year that has just begun, highlighting the importance of innovation, sustainability, and the strategic integration of emerging technologies, such as artificial intelligence, in its projects. With a solid vision of market trends […]

Leaders gonna lead

Going with the flow is easy. It’s predictable, safe, and, in theory, seems like a good move. But what sets memorable brands apart from the rest is the courage to ignore the hype and focus on what truly matters: values and customers. Because sometimes, the real challenge lies in saying, “No, thank you, we know […]

Not everything has to be profound”: The 5 best advertising campaigns of 2024

According to Miguel Pires, Creative Partner at NERVO As 2024 draws to a close, it becomes relevant to look back at the advertising campaigns that stood out the most throughout the year. To this end, Marketeer invited some of the most prominent creatives in the Portuguese market to share their expertise and insight in selecting […]

The Word of the Year

Let us set aside fashions and trends. Let us seek the truth of each brand and its path. Let us avoid the distractions that the moment often presents. If it is not in our essence, let us not waste time. Every year, around this time, various analyses begin to surface about the most used, searched, […]

Ecommerce requires a multifaceted approach as a business model, explains Carolina Afonso.

The Leading Brands Advisors gathered for another meeting on December 10th, this time at Casa de Praia, within the WYgroup premises. The event featured the talk ‘eCommerce – How to Sell More Online’, by Carolina Afonso, CEO of Gato Preto and co-author of the book of the same name, which was also written by Sandra […]

The Impact of Artificial Intelligence on Marketing

Artificial Intelligence has been changing the way brands communicate with consumers, offering greater personalization, optimization, and automation of campaigns, thus creating a more engaging and targeted experience. An example of this are streaming platforms like Netflix and Spotify, which use AI algorithms for content recommendations, creating a deeper connection between the brand and the customer. […]