WYlights

“The construction of the Portugal brand needs brands.”

Developing the Portugal brand has been identified as a goal by the Government. “A brand takes time to build, and political cycles are, by definition, short,” warns the COO of WYgroup. It may seem like a paradox, but it’s a reality. The construction of the Portugal brand needs strong sectoral brands, comments João Santos, COO […]

WYGROUP GIVES A BOOST TO MB WAY.

WYcreative and Bliss Applications partnered with MB WAY to develop and promote the new experience and opportunities to win by making payments through the app. The Challenge section of MB WAY is now called UP! This name change will bring a new user experience along with new benefits and ways to win prizes every minute. […]

Filipe Moreira takes on the leadership of the Strategy and Customer Experience team at WYcreative.

WYcreative, the marketing and communications agency of WYgroup, announces the appointment of Filipe Moreira as Strategic Director and leader of the Strategy and Customer Experience team. With a solid track record and extensive experience at agencies such as BBDO, McCann, and Fullsix/Havas, Filipe Moreira strengthens WYcreative’s commitment to meeting the demanding needs of the market. […]

White Way takes part in CNN Portugal’s Pitch program.

A White Way continues to be always ON, with a dedicated and enthusiastic team creating top-notch content that highlights Portuguese athletes and celebrates their dedication and achievements. On September 14th, White Way had the honor of participating in CNN Portugal’s Pitch program. This was a unique opportunity to share their vision and passion for creating […]

Luxury, what do I want you for?

“I know that luxury is a cursed word in the Portuguese lexicon. As a result of 45 years of a monolithic and stunted vision, we still live under the teaching that we must be poor to be happy,” says João Santos, COO of WYgroup. Portugal has transitioned from a forgotten corner of Europe to a […]

WYCREATIVE GETS TO WORK

WYCREATIVE OPENED THE TOOLBOX TO CREATE A ‘FESTA QUE É OBRA’ FOR BRICOMARCHÉ’S 26TH ANNIVERSARY. To celebrate the 26th anniversary of Bricomarché, the largest national chain of DIY, home, and garden stores, WYcreative has just launched a new campaign under the concept “Uma festa para toda a obra.” The core of the entire communication is […]

The Paralympic Committee of Portugal and White Way join forces for Paris 2024.

The 2024 Paralympic Games will take place in Paris from August 28 to September 8. White was the agency selected by the Paralympic Committee of Portugal (CPP) to handle the communication for Mission 2024. The campaign “Para além de atleta” highlights the stories, motivations, ambitions, and journeys of each athlete, showcasing the duality between their […]