Pluxee was launched in Portugal in January 2024, as a result of a spinoff from the Benefits and Incentives division of Sodexo. White Way and Bloomcast Consulting, part of the communication group WYgroup, were the agencies selected by Pluxee, a global leader in employee benefits solutions, to handle the brand awareness strategy for the new […]

Let’s talk about the current scenario, where the digital world is constantly evolving, and technology is present in the lives of almost everyone. Brands are eager to stand out, be seen, heard, and stay in the memory of consumers. As designers, we must create products and communications based on human diversity, ensuring that everyone has […]

The lesson here is clear: change is absolutely necessary, but never at the expense of the brand’s soul. That is never for sale, not even to the Devil! The world of brands has recently witnessed transformations and changes that leave no one indifferent. Jaguar’s recent rebranding, along with the film supporting it, sparked a huge […]

Discover the Trend That Will Shape 2025 ChatGPTA Lisbon Digital School encerra 2024 em grande estilo, apresentando o último evento da sua série It’s All About: o It’s All. About… Influencer Marketing & Community Building . This online and free event, taking place on December 5th from 2:00 PM to 5:30 PM, explores one of […]

A brand with a strong identity doesn’t avoid controversies at all costs; instead, it faces them with an authentic stance, staying true to its path. And it owns up to mistakes when they happen. The great challenge for brands today goes beyond relevance; it’s about staying true to their DNA and purpose, even in the […]

Bliss Applications and Pingo Doce drive innovation in retail sector apps and strengthen a successful partnership with an award at Navegantes XXI. The app “O Meu Pingo Doce” received the award for “Best Digital Project – Retail” at the recent ACEPI Navegantes XXI Awards. Conceptualized by Pingo Doce and brought to life by Bliss Applications, […]