About 150 results
Sep 28, 2021
A one-stop-shop that creates real value
João Santos is interviewed by Marketeer magazine, to talk about WYgroup and its positioning as a one-stop-shop, creating added value for its customers. João Santos stresses that at the moment, more than 30% of WYgroup’s turnover is international. “We ended the semester with a growth of 38% and we believe that we will finish this […]
Sep 22, 2021
An economic opportunity more significant than the digital one
According to Pedro Janela, “We are at the advent of the 5th industrial revolution, in which will be a new economic opportunity much more significant than was the digital one”. Pedro Janela studied Electrotechnical Engineering at Instituto Superior Técnico, but would eventually go into marketing after completing, in 1995, an executive program in Competitive Marketing […]
Jul 07, 2021
Are there also stereotypes in “B2B”?
The challenge of deconstructing companies’ labels and clichés: There is still a lot to do, but there is already a trail of brand followers to break these stereotypes in their communication – whatever it is, always adequate to the purpose of the brand – people-oriented, or in the jargon of the trade, in Business to […]
Jul 06, 2021
The digital presence earned greater relevance
In PME Magazine’s latest interview, Bloomcast Managing Partner, Rodrigues Oliveira, discusses the challenges companies have had to face due to COVID-19 and the importance of a relevant digital presence The communication consultancy agency, BloomCast Consulting, was founded in 2012, born to be a “bridge” between businesses and communication strategies for the companies’ target audiences. It […]
Jun 28, 2021
The first season of WYgroup’s Beach Talks
Several communication professionals voiced their personal views and perspectives on brands during the first season of the Beach Talks podcast, a.k.a. “Conversas de Praia”, promoted by WYgroup and ECO. In a set of 6 episodes, current transversal themes were addressed – technology, innovation, communication, media, entertainment – with the personal insights of those who already […]
Jun 18, 2021
Sustainability in the future of brands
The general context for business development is changing and the concern that brands should have with sustainability will have to accompany this new socio-economic paradigm. Today, the market has very particular characteristics, resulting from the pandemic and the economic recession it has generated, making it essential for companies to incorporate the social impact into their […]
Jun 02, 2021
Revenge Tourism
If tourism suffered the most in this year and a half of Covid, it will be the one that will gain the most. “Revenge tourism” and the desire to travel is much greater than what we had before… Traveling for pleasure is the desire with more references that I heard in all interactions for “as […]
