WYlights

NERVO and A MÁQUINA join forces at Sumol Summer Fest 2023

Costa de Caparica will host the Sumol Summer Fest, in 2023, for the first time. NERVO was responsible for its strategy and creativity and A MÁQUINA was in charge of the production. The new edition of Sumol Summer Fest starts tomorrow, at the Inatel Camping Park, next to S. João’s Beach, after 13 years at […]

Secil and White imagine the city of the future

Secil Portugal has launched a new cement communication campaign, in collaboration with White. Under the motto “Where others see a work, we see the future”, the objective is to challenge the sector to imagine and explore what a city of the future will be like. Through the use of images generated by artificial intelligence (AI), […]

The Beach Talks are back!

Summer is coming! And so we are back for the 3rd Season of our Beach Talks a.k.a. “Conversas de Praia”. This podcast brings together like-minded professionals in relaxed conversations about brands, with many stories to tell. Beach Talks a.k.a. “Conversas de Praia” is an initiative promoted by WYgroup since 2021, in partnership with ECO, which […]

NERVO celebrates the Portuguese Popular Saints at Prémios SAPO 2023

NERVO was the agency responsible for creating and producing the Prémios SAPO 2023, a competition that awards digital advertising works. Prémios SAPO 2023 communication was based on the universe of the Portuguese Popular Saints, proverbs and traditions, but with the boldness of today and a wink to the digital advertising universe. “Faz das boas e […]

OLHÓ PICOLERO! Summer starts with the new Picolero by Solero

“Olhó Picolero” is the concept of Solero’s new campaign, whose title refers to the brand’s most recent novelties, which promise to spice up the Portuguese summer. The new flavors are the Strawberry Popsicle with crunchy Dark Chocolate coating and the Pineapple Popsicle with fresh mint notes, both produced in Portugal. Besides being delicious, these fruit-based […]

Sogrape teams up with White to show “A Legacy Beyond Time”

Sogrape has just launched the 2022 Yearbook, a very special year marked by the celebration of 80 years of the company’s history. Developed in partnership with the White agency, this differentiating digital project is an invitation to interactively explore “A Legacy Beyond Time”, exploring the results and accomplishments made by the prestigious family wine company […]

Portuguese Brands: the power of invisible quality

I recall the frequent remark that the Portugal brand was not beneficial for our exports. Now we have the strongest Portugal brand ever. What are we going to do with it and how can we use it? Portugal is rich in its cultural and artistic heritage and possesses high-value artisanal skills in various sectors and […]