WYlights

Data-Driven Brands: Creating Brands from Portugal to the World

Creating successful brands and taking them to the global market is one of the biggest challenges we face in Portugal. (…) A data-driven brand is not a silver bullet, but it is the smartest way to mitigate risk and costs for successful entry into international markets. The successful cases are, unfortunately, few and limited to […]

Abreu Advogados is celebrating its 30th anniversary with a futuristic promise.

Based on the brand’s signature: “Future in Practice”, White developed a strategy based on the intelligence of tomorrow, promoting a futuristic way of celebrating Abreu Advogados’ anniversary. This was developed using an Artificial Intelligence platform, establishing itself as a law firm that wishes to follow a safe path for the present and future, reflected through […]

Debuzz – Artificial Intelligence and Web3

In the latest edition of our WYtalks, Rui Ferreira (WYcreative) and Miguel Pires (NERVO), brought a new format to our Beach House – Debuzz: deconstructing the hype around buzzwords, and opening up space for uncomplicated conversations about topics from nowadays, such as AI and Web3. Together, they led the conversation through the widely publicized Artificial […]

A journey that goes beyond just work

WYgroup believes that «happiness at work is the engine that brings added value» to what they do. Ana Andrade’s mission is to create the conditions for her work to be more than that. Until September 2022, when Ana Andrade joined the WYgroup, the position that Ana Andrade assumed – Head of People, Talent, and Culture […]

Artificial Intelligence and the Challenge of Reinventing Work and Education

We live in an era where artificial intelligence (AI) has gained space in all areas of our lives, from the simplest day-to-day tasks to the most complex challenges we face. One of the areas where AI will have a profound impact is in the professional context and in education, challenging us to rethink the way […]

VWDS launches a disruptive recruiting campaign with WYgroup

Volkswagen Digital Solutions (VWDS), the technological hub of the Volkswagen Group based in Portugal, wants to hire for a “dream vacation” and counted on WYcreative and WYperformance to create a video campaign that broke with the usual. Volkswagen Digital Solutions is a company in Portugal dedicated to creating technological solutions for the various identities of […]

ISEG EXECUTIVE EDUCATION updates its online presence with WYgroup

The institution for executive training at one of the largest Schools of Economics and Management in Portugal announces a new website. WYcreative and WYperformance are the WYgroup agencies behind the renovation of ISEG. Anyone who visits the ISEG Executive Education website can already have a new browsing experience. With a new design and new architecture, […]