WYlights

Ghosts work

I was born at a time when working in advertising was glamorous and made others – on the client side – jealous. After spending two and a half decades on the client’s side, I joined the agencies 3 years ago. The glamour may no longer be the same, but the work remains extremely interesting and […]

The official app for World Youth Day has a touch of Bliss.

The World Youth Day Foundation launched the official mobile application of the event, “Lisboa 2023”, made available by MEO, as a technological partner and founder of the World Youth Day Lisbon 2023, and developed by Bliss Applications. The App intended to support the orientation and logistics of the participants in the meeting, presenting multi-language content: […]

WYcreative brings a terrific menu to MOTELX

The campaign for MOTELX – Lisbon International Horror Film Festival’s 17th edition is handled by WYcreative, which brings us the best menu in the capital. Production was managed by Still and directed by João Fanfas. According to WYcreative, MOTELX serves us an admirable menu of the best in horror cinema. This was the starting point […]

Pedro Janela becomes Chairman of WYgroup

One cycle closes and another opens. Pedro Janela, until now CEO of WYgroup, shares that he will assume the role of Chairman of the group, helping with the continued growth of the project he founded 22 years ago, along with Rita Baltazar and Gonçalo Castelo Branco, and that has brought together countless talents over the […]

Learn along, with Lisbon Digital School

Do you know a Portuguese non-profit organization eager to learn digital? Spread the word and help Lisbon Digital School reach out to them! Until December 31st, Lisbon Digital School offers a Complete Digital Marketing Course for Communication and Marketing team members of all Portuguese non-profit organizations that apply on its website to learn Digital. 64 […]

White’s Day Out at Fundação do Gil

On White’s Day Out, the team chose to do something for others. A purpose that quickly turned into a happy idea for the 40 people who participated in the agency’s annual team-building action. White Way went to Casa do Gil, headquarters of the Fundação do Gil, which has been dedicated to promoting the well-being of […]

NERVO takes CONTROL in NOS ALIVE 2023

NOS ALIVE 2023 kicks off and NERVO debuts at the festival with an experience created for Control under the motto “Control your Vibe”, which challenges visitors to take control of their vibe. “Each Control product has its vibe, allowing the brand’s audience to choose the one that best suits them, through flavors, textures, and even […]