WYlights

A trunk full of prizes at the Communicator Awards

WYcreative won ten Excellence and two Distinction awards in the 29th edition of the Communicator Awards, a competition that recognizes excellence in communication from a wide spectrum of industries. The international competition Communicator Awards recognizes some of the agency’s most recent works: Brisa’s website, in the Corporate Communication category; the CODE brand, in Brand Redesign; […]

Inspiring People, Happy Workplaces!

WYgroup is once again on the podium of the happiest companies in Portugal, for the third year in a row. The results of the 12th edition of the Happiness Works/EXAME study have already been officially released, which awarded 3rd place in the ranking to WYgroup. This annual initiative distinguishes organizations that give priority to the […]

Data-Driven Brands: Creating Brands from Portugal to the World

Creating successful brands and taking them to the global market is one of the biggest challenges we face in Portugal. (…) A data-driven brand is not a silver bullet, but it is the smartest way to mitigate risk and costs for successful entry into international markets. The successful cases are, unfortunately, few and limited to […]

Abreu Advogados is celebrating its 30th anniversary with a futuristic promise.

Based on the brand’s signature: “Future in Practice”, White developed a strategy based on the intelligence of tomorrow, promoting a futuristic way of celebrating Abreu Advogados’ anniversary. This was developed using an Artificial Intelligence platform, establishing itself as a law firm that wishes to follow a safe path for the present and future, reflected through […]

Debuzz – Artificial Intelligence and Web3

In the latest edition of our WYtalks, Rui Ferreira (WYcreative) and Miguel Pires (NERVO), brought a new format to our Beach House – Debuzz: deconstructing the hype around buzzwords, and opening up space for uncomplicated conversations about topics from nowadays, such as AI and Web3. Together, they led the conversation through the widely publicized Artificial […]

A journey that goes beyond just work

WYgroup believes that «happiness at work is the engine that brings added value» to what they do. Ana Andrade’s mission is to create the conditions for her work to be more than that. Until September 2022, when Ana Andrade joined the WYgroup, the position that Ana Andrade assumed – Head of People, Talent, and Culture […]

Artificial Intelligence and the Challenge of Reinventing Work and Education

We live in an era where artificial intelligence (AI) has gained space in all areas of our lives, from the simplest day-to-day tasks to the most complex challenges we face. One of the areas where AI will have a profound impact is in the professional context and in education, challenging us to rethink the way […]