About 150 results
May 31, 2023
OLHÓ PICOLERO! Summer starts with the new Picolero by Solero
“Olhó Picolero” is the concept of Solero’s new campaign, whose title refers to the brand’s most recent novelties, which promise to spice up the Portuguese summer. The new flavors are the Strawberry Popsicle with crunchy Dark Chocolate coating and the Pineapple Popsicle with fresh mint notes, both produced in Portugal. Besides being delicious, these fruit-based […]
May 29, 2023
Sogrape teams up with White to show “A Legacy Beyond Time”
Sogrape has just launched the 2022 Yearbook, a very special year marked by the celebration of 80 years of the company’s history. Developed in partnership with the White agency, this differentiating digital project is an invitation to interactively explore “A Legacy Beyond Time”, exploring the results and accomplishments made by the prestigious family wine company […]
May 18, 2023
Portuguese Brands: the power of invisible quality
I recall the frequent remark that the Portugal brand was not beneficial for our exports. Now we have the strongest Portugal brand ever. What are we going to do with it and how can we use it? Portugal is rich in its cultural and artistic heritage and possesses high-value artisanal skills in various sectors and […]
May 18, 2023
“It is essential to be agile and to always be one step ahead in the training offering”
Five years after its foundation, Lisbon Digital School enters a new phase. “Learn faster, look forward” is the new motto. Lisbon Digital School seeks to diversify its training offer as much as possible. In a market that is looking for qualified profiles with digital skills, Natacha Pereira, Lisbon Digital School‘s CEO, considers that the academic […]
May 10, 2023
WYgroup at the digital unveiling of the World Youth Day’s Lisbon 2023 brand and hymn
The WYgroup agencies launched the anthem of the World Youth Day in streaming, the largest global event for young people, which will take place in 2023 in the city of Lisbon. The WYgroup agencies launched the anthem of the World Youth Day in streaming, the largest global event for young people, which will take place […]
May 09, 2023
Yunit Consulting implements ZOHO CRM with WYperformance
WYperformance and Yunit Consulting team up to place the customer at the center of the business, with Zoho CRM. More agility and more focus on people. This was the briefing given to WYperformance’s CRM team – WYgroup’s Data-Driven Marketing unit, Yunit Consulting’s partner in customer relationship management. This project is the beginning of a partnership […]
May 08, 2023
Please stop calling Strategy to everything you do
In the most recent WYtalk, Paulo Rossas, CIO at Lisbon Digital School, brought up a topic focused on the proliferation and (trickery) use of the word “strategy” in the world of Digital Marketing, and how it simply… doesn’t make any sense. Paulo told us that, in 1973, Adriano Celentano, an Italian artist, and singer, influenced […]
