Having integrated Artificial Intelligence into the process and in some of its recent projects, White Way was one of the few agencies invited by Briefing to show its point of view on the role of these tools in the creative industries’ future. The result, to be published as an integral part of the edition marking […]

WYgroup’s creative agency assembled an unlikely group of creative geniuses throughout History, to develop a campaign where the only requirement was the use of AI. WYcreative took a seemingly impossible concept and turned it into an incredible campaign. The only requirement for the challenge was the use of Artificial Intelligence. “All advertising agencies want to […]

The challenge given to WYcreative, was to look for a new positioning for Manhãzitos® that was more modern and adapted to the brand’s target. To meet this demand, a new logo was created, a new mascot was created, new packaging was created, and even a brand communication campaign was created. It was necessary to revitalize […]

One of Sagres®’s most valuable assets is its ability to connect with customers as it seeks to consistently give them new opportunities and experiences. Based on this premise, and one year after the launch of its new website, the brand presents Clube Sagres®, the first online club and the very first that covers the Beer […]

WYcreative created the most recent campaign for Standvirtual, which aims to reinforce its reputation as a specialist in the automotive industry. “Deixa-te guiar por quem sabe” was the concept for a 360º campaign, based on short humorous stories in which we see professionals, from random areas, such as doctors or trainers, who end up resolving […]

NERVO was again chosen by RTP1 to create and produce the presentation event for its new programming schedule, inviting the most curious – “PASSA CÁ”. NERVO produced and presented the programming schedule for RTP1’s next season at the Capitol on September 13th. The motto chosen to convey the message could not be more direct – […]