WYlights

WYcreative “likes” Joana Junça as Head of Social Media

At WYcreative, Joana de Matos Junça has taken on the role of Head of Social Media and Content, leading one of the key divisions within the agency, which comprises over 20 people. Joana Junça, who has over 10 years of expertise in the field, is now leading WYcreative’s Social Media and Content divisions and collaborating […]

WYgroup is certified by ISO 27001 in information security management

WYgroup is at the forefront of information security management with ISO 27001 certification. It is the first Portuguese business Communication Group recognized with international standards. WYgroup has been working over the last 18 months on the Certification of the International Information Security Standard ISO 27001, with the main objective of preparing the group’s business units […]

Livo and White bring happiness to your home

The Ageas Portugal Group launched Livo, a new brand that expands on the present selection of products offered by the insurance provider. The goal was to combine sustainability, economy, and comfort to make every home the greatest place on earth. To emphasize the numerous distinctions between Livo and competing products on the market, White worked with […]

WYtalk Kindology – be kind to all kinds

Today, the importance of mental health is critical: from childhood to adulthood, burnout, anxiety, and depression have been linked to significant human losses. The last WYtalk at Casa da Praia hosted Kindology – be Kind to all Kinds, a community of psychologists and therapists, with an innovative proposal for circularity in mental health, committed to […]

Creating competitive advantage for companies

More and more companies are looking for data-driven, flexible, and ROI-focused strategies. These are WYperformance’s pillars. WYperformance is a WYgroup company that focuses on supporting companies, customers, and partners in their digital transformation process, maintaining a sustainable competitive advantage, through integrated digital marketing strategies and creating customer experiences that generate results. The agency’s work is […]

Customer Management Strategies with Heart and Data

In a constantly evolving business world and in the era of digital transformation, effective customer management is fundamental to the success of companies. In this scenario, data and empathy have become the cornerstones of Customer Relationship Management (CRM) strategies, combining an information-based approach with the fundamental importance of understanding and connecting with customers on an […]

Is there an ideology in marketing?

During a period of rapid economic growth, when businesses were searching for novel approaches to differentiate themselves from their rivals, marketing emerged. Developments in several fields, including design, communication, and advertising, among many others, complemented the demands of businesses in their process of differentiation as a result of this expansion in competition. In the last […]