WYlights

Now you choose…

A caricature of the life of advertising agencies, big or small, involved in the painful game of pitches. Yesterday I went to a restaurant. When they put the menu in front of me, I said I wasn’t going to order anything specific. I explained that I was a client with a moderate appetite, that I […]

Sérgio Lobo has been appointed as WYcreative’s new Executive Creative Director.

WYcreative is pleased to announce the arrival of Sérgio Lobo as the new Executive Creative Director. With extensive experience in the sector, Sérgio Lobo brings along an impressive history of success and innovation, consolidated through projects at Lola Norma Jean, Nbs and Isobar, Leo Burnett, in addition to his latest stopping at Dentsu Creative. Sérginho, […]

Ghosts work

I was born at a time when working in advertising was glamorous and made others – on the client side – jealous. After spending two and a half decades on the client’s side, I joined the agencies 3 years ago. The glamour may no longer be the same, but the work remains extremely interesting and […]

The official app for World Youth Day has a touch of Bliss.

The World Youth Day Foundation launched the official mobile application of the event, “Lisboa 2023”, made available by MEO, as a technological partner and founder of the World Youth Day Lisbon 2023, and developed by Bliss Applications. The App intended to support the orientation and logistics of the participants in the meeting, presenting multi-language content: […]

WYcreative brings a terrific menu to MOTELX

The campaign for MOTELX – Lisbon International Horror Film Festival’s 17th edition is handled by WYcreative, which brings us the best menu in the capital. Production was managed by Still and directed by João Fanfas. According to WYcreative, MOTELX serves us an admirable menu of the best in horror cinema. This was the starting point […]

Pedro Janela becomes Chairman of WYgroup

One cycle closes and another opens. Pedro Janela, until now CEO of WYgroup, shares that he will assume the role of Chairman of the group, helping with the continued growth of the project he founded 22 years ago, along with Rita Baltazar and Gonçalo Castelo Branco, and that has brought together countless talents over the […]

Learn along, with Lisbon Digital School

Do you know a Portuguese non-profit organization eager to learn digital? Spread the word and help Lisbon Digital School reach out to them! Until December 31st, Lisbon Digital School offers a Complete Digital Marketing Course for Communication and Marketing team members of all Portuguese non-profit organizations that apply on its website to learn Digital. 64 […]