WYlights

Customer Management Strategies with Heart and Data

In a constantly evolving business world and in the era of digital transformation, effective customer management is fundamental to the success of companies. In this scenario, data and empathy have become the cornerstones of Customer Relationship Management (CRM) strategies, combining an information-based approach with the fundamental importance of understanding and connecting with customers on an […]

Is there an ideology in marketing?

During a period of rapid economic growth, when businesses were searching for novel approaches to differentiate themselves from their rivals, marketing emerged. Developments in several fields, including design, communication, and advertising, among many others, complemented the demands of businesses in their process of differentiation as a result of this expansion in competition. In the last […]

WYgroup companies join GRACE

GRACE | Empresas Responsáveis is a non-profit public utility business association that operates in the areas of Social Responsibility and Sustainability. It is part of the European network of CSR Europe, a leader in sustainability and corporate responsibility, supporting industry sectors and companies at a global level, in the transformation and search for practical solutions […]

Artificial or Human Intelligence: after all, which is more creative?

Having integrated Artificial Intelligence into the process and in some of its recent projects, White Way was one of the few agencies invited by Briefing to show its point of view on the role of these tools in the creative industries’ future. The result, to be published as an integral part of the edition marking […]

WYcreative hires the best creatives in History

WYgroup’s creative agency assembled an unlikely group of creative geniuses throughout History, to develop a campaign where the only requirement was the use of AI. WYcreative took a seemingly impossible concept and turned it into an incredible campaign. The only requirement for the challenge was the use of Artificial Intelligence. “All advertising agencies want to […]

A new positioning for Manhãzitos® with WYcreative

The challenge given to WYcreative, was to look for a new positioning for Manhãzitos® that was more modern and adapted to the brand’s target. To meet this demand, a new logo was created, a new mascot was created, new packaging was created, and even a brand communication campaign was created. It was necessary to revitalize […]

Cerveja Sagres® launches online club for all beer fans, with WYcreative

One of Sagres®’s most valuable assets is its ability to connect with customers as it seeks to consistently give them new opportunities and experiences. Based on this premise, and one year after the launch of its new website, the brand presents Clube Sagres®, the first online club and the very first that covers the Beer […]