WYlights

The Word of the Year

Let us set aside fashions and trends. Let us seek the truth of each brand and its path. Let us avoid the distractions that the moment often presents. If it is not in our essence, let us not waste time. Every year, around this time, various analyses begin to surface about the most used, searched, […]

Ecommerce requires a multifaceted approach as a business model, explains Carolina Afonso.

The Leading Brands Advisors gathered for another meeting on December 10th, this time at Casa de Praia, within the WYgroup premises. The event featured the talk ‘eCommerce – How to Sell More Online’, by Carolina Afonso, CEO of Gato Preto and co-author of the book of the same name, which was also written by Sandra […]

The Impact of Artificial Intelligence on Marketing

Artificial Intelligence has been changing the way brands communicate with consumers, offering greater personalization, optimization, and automation of campaigns, thus creating a more engaging and targeted experience. An example of this are streaming platforms like Netflix and Spotify, which use AI algorithms for content recommendations, creating a deeper connection between the brand and the customer. […]

White Way and Bloomcast Consulting boost the communication of Pluxee.

Pluxee was launched in Portugal in January 2024, as a result of a spinoff from the Benefits and Incentives division of Sodexo. White Way and Bloomcast Consulting, part of the communication group WYgroup, were the agencies selected by Pluxee, a global leader in employee benefits solutions, to handle the brand awareness strategy for the new […]

Humanize to Innovate: A Good Design Strategy?

Let’s talk about the current scenario, where the digital world is constantly evolving, and technology is present in the lives of almost everyone. Brands are eager to stand out, be seen, heard, and stay in the memory of consumers. As designers, we must create products and communications based on human diversity, ensuring that everyone has […]

Rebranding: Evolution or Revolution?

The lesson here is clear: change is absolutely necessary, but never at the expense of the brand’s soul. That is never for sale, not even to the Devil! The world of brands has recently witnessed transformations and changes that leave no one indifferent. Jaguar’s recent rebranding, along with the film supporting it, sparked a huge […]

It’s All About… Influencer Marketing & Community Building

Discover the Trend That Will Shape 2025 ChatGPTA Lisbon Digital School encerra 2024 em grande estilo, apresentando o último evento da sua série It’s All About: o It’s All. About… Influencer Marketing & Community Building . This online and free event, taking place on December 5th from 2:00 PM to 5:30 PM, explores one of […]