UZO has unveiled a new brand positioning, accompanied by a refreshed visual identity and the launch of a national multimedia campaign, developed by WYcreative, marking a new chapter in the brand’s presence within the telecommunications market. Built around the concept “At the Very Least, You’ve Got Everything”, UZO adopts a clearer, more contemporary and relevant […]

SAPO has chosen the summer festival season as the stage to introduce its new visual identity to the public. At Rock in Rio 2026, the brand is unveiling an activation developed by NERVO, which was responsible for the creative concept, production and implementation of an immersive experience that places SAPO’s renewed iconic mascot centre stage. […]

WYcreative has developed Olá’s new campaign to mark the launch of Volcanix, the brand’s latest ice cream, presented as the first Olá product featuring five layers. Built around the creative concept “It’s BOOOOM”, the campaign aims to capture the intensity and surprise associated with the experience of trying this new product. The creative strategy was […]

From a purely rational perspective, watching football is nothing more than entertainment and, consequently, serves very little practical purpose. And that is precisely what makes it so important. Few industries are as successful as football. Yet there are few activities that are so seemingly irrelevant. Despite the apparent contradiction, this is a truth that is […]

WYperformance, the data, performance, and technology specialist, participated in the latest edition of Data with Purpose, an initiative dedicated to exploring the impact of data and artificial intelligence on shaping the future of organisations and society. During the event, Samuel Fernandes, Head of Development at WYperformance, presented the session “The Framework and the Foresight: AI […]

WYcreative has developed a new campaign for Olá based on an unconventional creative approach, reinterpreting one of Matias Damásio’s greatest hits as a declaration of love for the brand. The project stands out for the way it combines music and brand storytelling, transforming a song widely recognised by the public into an emotional narrative connected […]