Celebrating two decades of running operation, WYgroup renews its new identity and becomes more curious.

WYgroup, the largest independent group of Marketing Services and Consumer Experience in Portugal, renews its identity in the year in which it celebrates two decades.

WYgroup’s new brand identity is now “Shaped by Curiosity”, which reveals an instinctive curiosity that defies all established standards, that drives innovative ideas, and encourages entrepreneurial and visionary thinking. The signature is based on the fusion of technology, the human touch, and creativity, and it reflects the group’s approach to consumer experience – as experience designers. The visual heritage of the brand derives from the idealized project of the Beach House, the offices to be inaugurated soon, and from all the decoration and pieces that integrate it, inspired by the group’s ecosystem – the sea, the beach, and creativity. This rebranding was conceptualized and developed by an interdisciplinary team from By, which combined skills in the areas of creativity and content, art direction, photography, 3D modeling, and illustration.

“We are naturally curious, we question everything before we start. We are driven by a curiosity that comes from within and defies everything. We evolved, and we changed over time, side by side with knowledge and technology. Our experiences broaden our horizons, and what we see, touch, and feel alter how we understand everything around us. All in all, we are experience designers. It is not just a new brand or website, but all of our perspective, experience, and DNA that we reflect the world, cohesively and truly, through all levels of our structure” says João Santos, COO of WYgroup.

The evolution of the brand identity accompanies a new stage that the group is experiencing, where a new breath is given to reach new heights. A new identity that represents a new cycle of redoubled confidence, with a desire to seek more and to ensure that it gets better and better, with more talent, with more innovation and creativity. This is how we will live 2021 at the WYgroup: new projects, a new Beach House, more business units, a growing family, and twenty years of life. A year that promises to arouse a lot of curiosity.

“We want to continue contributing to an innovative and bold ecosystem, which arouses curiosity and incites the search for the new, the awe, the excellent. We are celebrating two decades of WYgroup, and now we take a moment to take a deep breath, look back, and see what we have achieved together. It has been an incredible journey, and we are just getting started, the best is yet to come” adds Pedro Janela, CEO of WYgroup.