To focus more and more on people, WYgroup appointed Ana Andrade as Head of People, Talent, and Culture.

With more than 8 years of professional experience in the Human Resources area, Ana Andrade now takes on a new challenge as Head of People, Talent, and Culture. The position, which until now did not exist in the structure of the group, corresponds to a role that is much more people-oriented and development-oriented and reflects the WYgroup’s objective of focusing more and more on talent and people.

Graduated in Sociology, Ana Andrade has developed projects in various aspects of the field of Human Resources, from recruitment, career management, and performance evaluation to training, always linked to the Information Technology sector.

“WYgroup, being the largest and most complete ecosystem of business communication in the country, dedicated to Marketing and Consumer Experience services, has as main objective to expand its growth in the development of innovative offers in marketing, creativity, media and technology, but this is only possible if our people feel motivated and fundamental to our growth and, therefore, we decided to create this new role within the group to make the employee experience even more attractive and to provide continuous growth opportunities for each one” reveals Rita Baltazar, co-founder and partner of WYgroup.

With the entry of Ana Andrade to reinforce this area, WYgroup intends to become an increasingly differentiator in the Employer Branding strategy and to further reinforce the principle that people come first.