WYcreative relied on the vision and talent of its team to create Standvirtual’s latest communication campaign.

The starting signal for this project was given by Standvirtual, challenging the WYgroup advertising agency to communicate the new feature of its platform: a tool that evaluates the price of each car for sale by comparing it with similar vehicles, making the choice easier for users.

Based on the concept “Let yourself be guided by those who know,” the agency brought to life a charismatic and humorous four-wheeled character, who stars in the animated film recently premiered on television and digital platforms. Sérgio Lobo, Executive Creative Director at WYcreative, explains: “A car is often a true partner for its owners. That was our goal with this campaign—to introduce a super-friendly companion to represent the brand.”
Ricardo Cardoso, Marketing Manager at Standvirtual, adds: “This is the first time we’re communicating a platform feature so broadly, after nearly two years of working on the brand’s positioning. While there’s a significant visual change, we’ve maintained the good humor of previous spots, the sound logo characteristic of our campaigns, and the concept ‘Let yourself be guided by those who know,’ which reinforces our role as a trusted advisor.”

The campaign also features a special appearance by actor Manuel Marques, who leverages his versatility to voice not only the main character of the film but also the three characters starring in the radio spots of the same campaign.