WYgroup’s creative agency assembled an unlikely group of creative geniuses throughout History, to develop a campaign where the only requirement was the use of AI.

WYcreative took a seemingly impossible concept and turned it into an incredible campaign. The only requirement for the challenge was the use of Artificial Intelligence. “All advertising agencies want to be able to rely on the creativity of the most remarkable creative minds in the world to answer their briefs. Thanks to Artificial Intelligence, that is now possible” says Sérgio Lobo. According to the Executive Creative Director of WYcreative, “This was the starting point and the truth behind our idea”.

WYcreative combined its imagination with the imagination of Artificial Intelligence, and programs like Midjourney and ChatGPT, to create a press advertisement that puts the reader in the role of Creative Director of the greatest names in History like Fernando Pessoa, Stanley Kubrick, or Andy Warhol. An idea that goes beyond the limits of the page, leading to a platform where it is possible to choose several dream creative duos and generate a multitude of advertisements. All for a campaign that was developed as part of the celebration of Briefing magazine’s 14th anniversary.

Check out the link imagine.wycreative.com to create your own campaign, and you can also check Sérgio Lobo’s video on the creative concept in this link.