Intermarché’s commitment to ensuring a good quality of life for all is reaffirmed through a well-known song and a new signature, with the help of António Raminhos.

Tiago Varino, Creative Director, explains that “the brand’s new musical theme will live on in the communication and served as the basis for Ritual Tejo band to come together in a new interpretation of the widely known theme “Nascer outra vez”.” The choice of António Raminhos, explains Ernesto Cunha, Member of the Board of Directors of Intermarché, “turns out to be the opposite of usual since he was the one who chose the brand even before the brand chose him since he is a loyal Intermarché customer”.

The launch campaign was filmed at the new Intermarché store in Abrantes, representing the brand’s commitment to local production, fresh produce, and proximity.

Created by WYcreative, produced by STILL, directed by João Fanfas, and managed by UM.

You can check out Intermarché’s latest campaign here.