Founded in 2001, Habitat Invest has established itself as one of the leading players in the real estate sector in Portugal, excelling in the areas of investment, development, management, and brokerage, and extending into tourism as well. In the past three years, the real estate developer has partnered with WYcreative in the areas of branding and communication.

In 2023, Habitat Invest launched some of the most significant real estate projects in the country, with investments exceeding 650 million euros, resulting in over 1,600 new residential units. Among these projects are AURYA (400 apartments in Loures), The Uppercase (a rehabilitation project of the former Dafundo printing house, transforming it into 72 premium residential units), and ROCIO Salema Courtyards (36 tourist apartments in the historic center of Lisbon). all of them with the full support of WYgroup’s creative agency in branding and communication. The management of purchasing offline and digital media was ensured by WYperformance.

In the words of Carlos Pontes, Creative Director of WYcreative: “Habitat creates inviting spaces with refined aesthetics and intrinsic beauty, using these elements as raw material to bridge connections with the client. We not only build a brand but also craft a unique and identity-rich storytelling for each project. An example is The Uppercase project, whose name and graphic identity were conceived based on the history of the old printing press where the newspaper O Semanário, founded by President Marcelo Rebelo de Sousa, was printed. ‘Vision, Confidence, and Creativity’ are the pillars that uphold the close collaboration we have maintained with WYcreative,” asserts Silvia Pais Lopes, Head of Marketing & Sales at Habitat Invest, anticipates “many more fruits in the future.”