Pluxee was launched in Portugal in January 2024, as a result of a spinoff from the Benefits and Incentives division of Sodexo.

White Way and Bloomcast Consulting, part of the communication group WYgroup, were the agencies selected by Pluxee, a global leader in employee benefits solutions, to handle the brand awareness strategy for the new brand in the Portuguese market. White Way was responsible for the strategy and creativity associated with the brand’s new positioning, while Bloomcast focused on its communication.

Pluxee was launched in Portugal on January 12, 2024, as a result of a spinoff from Sodexo’s Benefits and Incentives division, reflecting a strategic shift that took place globally in the 31 countries where the multinational operates.

“Pluxee was born with the ambition to lead the market of extra-salary benefits, offering innovative solutions that truly make a difference in the lives of people and businesses. Its mission in Portugal is to always provide ‘more.’ This includes more opportunities, more personalized and innovative solutions, all made available through an engaging and attractive digital platform.” Marco Paiva is the Country Operating Director of Pluxee Portugal. He plays a key role in leading the company’s operations in the country.

With the support of White and Bloomcast, who have been responsible for various online and offline brand visibility initiatives, Pluxee aims to strengthen its presence in the national market, standing out for its innovation and ability to offer solutions that truly make a difference in the lives of people and businesses.

Filipa Montalvão, Partner at White, adds, “Working on a new brand with a legacy like Pluxee’s challenges us and allows us to expand our scope as an agency, reinforcing our belief that we form a co-creation team with our clients to achieve the best results. This is the path we have started with Pluxee.”

Rodolfo Oliveira, Managing Partner at Bloomcast, states, “Bloomcast and White are working closely together to ensure that Pluxee’s identity and values are communicated effectively and cohesively, contributing to a significant increase in brand recognition and trust.”

It is also worth noting that the Pluxee Meal Card was recognized in 2024, for the fifth time, with the “Prémio Escolha dos Profissionais 2024” in the “Meal Cards” category. The Pluxee product stands out for its close customer support service, the user experience on the Pluxee Portugal App, the Pluxee Plus discount club, online payment security, the wide acceptance network (Visa), and integration with digital wallets, Google Pay and Apple Pay.