Performance Sales becomes WYperformance and positions itself as an integral media and data marketing agency

Created 10 years ago as a performance unit of WYgroup, Performance Sales presents itself to the market with a new identity, reflecting “a greater alignment with the group’s image and brand”. WYperformance is the new designation that also intends to mark the evolution of the offer, which began by focusing exclusively on performance marketing, to now assume a position as an “integral media and data marketing company, dedicated to the global market”.

“The name Performance Sales was quite reductive for what we do today. Currently, we cover the entire spectrum of digital, presenting integrated solutions in the areas of content marketing and social media, paid media with acquisition, loyalty and cross/up-selling strategies, programmatic media, SEO, data analytics, marketing automation, predictive marketing, business intelligence and competitive intelligence”, explains Ana Fernandes, executive director of the agency, a position that she will assume following a management change that accompanies this repositioning and which includes the appointment of Daniela Munhoz to the functions of head of new business & strategy, in addition to Samuel Fernandes, who will serve as chief technology officer.

“Over the last few years, the company has evolved its range of services and expanded its range of complementary offers, following the entire digital life cycle of brands, from the initial diagnosis, development, and implementation of the digital strategy, measurement of results and their transformation into insights that support business decisions”, justifies itself in a statement about the new identity and positioning, where it is added that the business ended up being leveraged with the turn of companies to digital in response to the pandemic context, with invoicing to increase by 148% in 2021, with international markets accounting for more than 50%. Currently, says the company in the same statement, WYperformance “constitutes an essential cluster of WYgroup focused on media and data and makes up one of the core offers for the group’s customers”.

“This was the right time to take the leap and evolve. Although the pandemic is a catalyst for the digitization of new commerce models and the unfolding of the needs of brands, WYperformance’s growth is also due to the preparation, tools, and experience accumulated in-house over the years”, maintains Ana Fernandes.

Check out WYperformance’s website here.