Because ice cream isn’t just for the beach, Olá is launching a new range of Family Ice Creams at an amazing price* to share at the table on warm summer nights!
The new Olá scooping ice creams come in the favorite flavors of the Portuguese and can now be found in major retail chains.
We all know that summer is synonymous with ice cream. That’s why Olá has just launched a new, more economical range of scooping ice creams with the favorite flavors of the Portuguese, and at an ultra-competitive Recommended Retail Price (€3.19 RRP* and only €2.99 on promotion).
The new Olá Ice Creams come in a Family size of 900ml and in three different flavours: Salted Caramel, Exotic Fruits, and Cookie with Chocolate. The Salted Caramel flavor has a delicious cream base, swirled with salted caramel sauce and caramel chunks. The Exotic Fruits flavor has a vanilla base, exotic fruit sauce, and meringue pieces. Finally, the Cookie with Chocolate flavor is a cookie ice cream with chocolate sauce and wonderful shortcake-style butter cookie pieces.
With the creative development by WYcreative, the brief for the image of the new range of Olá Family Ice Creams was clear: stand out on the shelf. Considering that consumers spend an average of only about 2 seconds choosing a product on the shelf, it was essential to create a distinctive visual that would catch the consumer’s eye.
Thus, the work of WYcreative was developed, and the creative ideas for the new ice creams emerged, focusing on three differentiating points: the brand’s strong colors for direct identification with the Olá brand, the texture of the ice cream to promote appetite appeal using the iconic Olá heart, and the pieces to directly convey the flavor profile. This carefully crafted and sophisticated art direction promotes indulgence while presenting it in a simple way that stands out on the shelf.
These three new varieties are now available in major retail chains, ready to make a splash on Portuguese tables this summer.
* The competitive price refers to the recommended retail price by the supplier. The final retail price is the sole responsibility of the commercial outlet.
