NOS ALIVE 2023 kicks off and NERVO debuts at the festival with an experience created for Control under the motto “Control your Vibe”, which challenges visitors to take control of their vibe.

“Each Control product has its vibe, allowing the brand’s audience to choose the one that best suits them, through flavors, textures, and even vibration, with the products of the new range. The same happens with the NOS Alive 2023 lineup, which is extremely eclectic: each band has its vibe, able to please different audiences. To align the universe of products to the festival’s musical universe and make the brand presence coherent, we added the brand name to our message and created the concept that guided all communication: “Control Your Vibe“, explains Miguel Pires, Creative Partner of NERVO, about the concept chosen.

In a space designed and created by the agency, there will be the challenge zone on the lower floor, to generate mass participation. Here, participants will be challenged to climb to vibratory platforms and, using rhythm pads, follow the vibe of the songs that will play and show on the screen, starring the Headliners of the poster. The more hits they hit, the more intensely your platform will vibrate, and the more aligned your vibe will be with the vibe of the festival – which will correspond to a better participation prize.

Still on the lower floor, there will be two areas to explore: one that presents the new Soul Vibes range, through interactive exhibitors – with products inspired by songs (Light My Fire, All Night Long, and With or Without You); and a make-up zone, so that all the festival-goers can show in their faces the vibe that is in their souls.

On the upper floor, the VIP space welcomes the brand’s guests and invites them to vibrate to the taste of the Jelly menu shots, which are associated with the vibe of the brand’s star products.

The agency created and produced the idea and the space, and began to launch it with a digital and POS hobby, that took place in June. Participants responded to the four publications that challenged fans on the page to explore the vibe of their products and comment on their favorites. The best answers were awarded and opened space for dialogue about the Control universe. In total, 60 entries were offered for the various days of NOS ALIVE 2023.

“Having the opportunity to think and produce the presence of a brand like Control at NOS Alive 2023 across its spectrum – from networks to activation – is undoubtedly a challenging project and a great responsibility, something that gave us special pleasure. The challenge is even greater when we develop bespoke solutions, such as the creation of platforms that vibrate to the rhythm of the game, which only becomes possible when the customer trusts and dares to risk with us and surround ourselves with the right partners to make it happen” adds NERVO’s Managing Partner, Tiago Tarracha.