The contemporary challenges we face make the need for sustainable leadership urgent in organizational environments. Both internal and external stakeholders of companies are eager for sustainable cultures.
It is up to leaders to implement a sustainability vision within their organizations. Sustainable Leadership goes far beyond environmental goals. It involves a social mission that places people at the center.
Yes, as an organization, we aspire to be environmentally responsible and combat climate change, without neglecting the importance of the social aspect. This business transformation must prioritize the well-being of employees, so they feel valued and fulfilled in their work.
We need more examples of sustainable leaders, capable of integrating sustainability into strategies and operations, driving changes that make sustainability a differentiating factor and a true competitive advantage.
To prepare leaders with this goal in mind, effective policies must be implemented. Development programs focused on sustainability, such as workshops on systems thinking, relationship building, and effective communication, are essential.
We must reflect on our values, which now, more than ever, should encompass sustainability. Aiming for good ecological practices, we may sometimes need to challenge traditional ways of operating, which could result in higher short-term costs. However, we must remain focused and committed to the long-term.
Leading by example is the best way to convey the desired culture to the organization. Combining this with clear and consistent communication will ensure that all stakeholders move in the same direction, with the same purpose.
Diversity, equity, inclusion, and environmental responsibility are essential. Policies to promote these values include creating inclusive environments, diversity programs, and corporate social responsibility initiatives. Avoiding “pink” and “green washing” practices requires authentic and transparent actions, integrating these principles into the company’s culture and daily operations.
We cannot hide. In leadership positions, we have the duty and the platform to do what is right. Right for the environment and for people. Because, beyond being the most correct choice for the planet and its inhabitants, it is also the best way to have a healthy and sustainable business. It’s not too late. Today is the right moment to start practicing sustainable leadership.
Article written by Filipa Montalvão, Co-founder & Partner at White Way, published in the magazine LIDER.
