It’s All About… Influencer Marketing & Community Building

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Lisbon Digital School

Discover the Trend That Will Shape 2025

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A Lisbon Digital School encerra 2024 em grande estilo, apresentando o último evento da sua série It’s All About: o It’s All. About… Influencer Marketing & Community Building .

This online and free event, taking place on December 5th from 2:00 PM to 5:30 PM, explores one of the most disruptive topics in digital marketing, already considered one of the major trends for 2025.

With audiences increasingly connected to their favorite content creators, Influencer Marketing has shifted from being a mere bet to becoming a strategic pillar for brands. This event will focus precisely on this: how digital communities built around influencers are redefining the relationship between brands and consumers, offering insights and strategies to navigate this ever-evolving landscape.


Among the invited experts will be renowned names in the industry who will share their experiences and insights, including Carla Rodrigues, Business & Strategy Partner at What About Agency, Madalena Magalhães, Strategy Director at Initiative, Eduardo André, Global Social Media at Nestlé, Erika Barra, Co-Founder & Managing Partner at NEI, Roberto Gomes, Founder of Brinfer & WeCanFly, and Bárbara Oliveira, nutritionist and content creator.

A Complete Training on Influencer Marketing

To meet the growing demand for structured knowledge on this topic, Lisbon Digital School has also created the first complete Influencer Marketing course in Portugal. This program, now available, is designed to empower professionals to implement innovative and effective strategies in this field, aligning with global trends in the industry, and will be taught by some of the most experienced professionals in the area. “At Lisbon Digital School, we aim to anticipate market needs. Events like this are essential to democratize knowledge on emerging topics like Influencer Marketing. This vision is what drives the creation of courses like our new Influencer Marketing program, which prepares our students for the challenges of the future,” highlights Natacha Gama Pereira, CEO of Lisbon Digital School.

The event will be free and streamed online, allowing professionals from across the country and beyond to learn from the top experts in the industry.

Registrations are now open here!