The institution for executive training at one of the largest Schools of Economics and Management in Portugal announces a new website. WYcreative and WYperformance are the WYgroup agencies behind the renovation of ISEG.
Anyone who visits the ISEG Executive Education website can already have a new browsing experience. With a new design and new architecture, scrolling through the various pages of the educational institution is now easier and more intuitive, and the results presented are more suited to the purpose of each one.
As Ricardo Lopes, IEE’s Marketing Coordinator, points out, “This project for a new website resulted from a serious consultation that we carried out with companies and professionals, who guided us to make it truly customer-centric. And to this previous work, we added the ideal partner, WYgroup, with its know-how and experience to challenge us, but always maintaining the ability to listen to us. The result was teamwork with a final result that leaves us very satisfied, due to the user experience and the ability that the website creates for us, in addition to quick and intuitive access to our vast portfolio, to maintain our mission of developing people and companies, with a content hub powered by our valuable faculty.”
As it should be, the new interface focuses on what distinguishes the school: knowledge. In addition to providing a complete offer of courses and training for executives, a blog was created exclusively dedicated to the key themes in which the faculty operates. From now on, any information about the educational offer in the area of executives can be easily found online, together with the faculty’s performance in this area throughout the year. There is also the novelty of being able to directly contact the advisors responsible for the various existing study programs.
But that’s not all. In order to bring the renewal to the present day, the latest version of the site is completely mobile-first, providing a fluid user experience through a simple and functional design. Integral accessibility to the institution’s information and services was the guiding principle of the entire operation, which moved between the strategy and design of the product, under the responsibility of WYcreative, and the incorporation of good SEO and Analytics practices, under the responsibility of WYperformance. Both agencies, belonging to WYgroup, the largest and most complete business communication ecosystem in the country, dedicated to Marketing and Consumer Experience services, developed over several months what is intended to be one of the best national education websites.
The announcement of the new website comes shortly after the college was named one of the top 50 Business Schools in the world for executive training by the Financial Times. However, the title is not new. ISEG Executive Education frequently appears at the top of the best schools in the world in the area, with a teaching program recognized by various entities and international education rankings, including the aforementioned Financial Times, AACSB, and AMBA. One of the largest schools of economics and management founded in Portugal, it is now part of the University of Lisbon, the largest university in the country.
