WYcreative, the marketing and communications agency of WYgroup, announces the appointment of Filipe Moreira as Strategic Director and leader of the Strategy and Customer Experience team.

With a solid track record and extensive experience at agencies such as BBDO, McCann, and Fullsix/Havas, Filipe Moreira strengthens WYcreative’s commitment to meeting the demanding needs of the market.

“I’m very excited about this project. Finding a team of great people at WYcreative and WYgroup, along with an agency that has a modern and sophisticated vision of marketing and communication, was essential for me. The comfort, motivation, and confidence that this gives me is invaluable,” says Filipe Moreira.

Under Filipe Moreira’s leadership, WYcreative reaffirms its commitment to building a multidisciplinary strategic team capable of providing a holistic and integrated view of brands’ needs.

The Strategy and CX department at WYcreative, which encompasses areas from branding to UX, is focused on enhancing the journey and experience of consumers, with a clear goal of turning innovative ideas into successful businesses.

This new strategic commitment from WYcreative reinforces its mission to embrace innovation and respond swiftly and effectively to the increasing demands of marketing and communication in today’s landscape.

The arrival of Filipe Moreira thus represents a significant step in consolidating the agency as a trusted partner for brands seeking to grow in a sustainable and strategic manner.