Control’s new contest, featuring the creativity of WYcreative, aims to challenge the Portuguese to discover their own language of love.

“Amor na ponta da língua” is the new digital campaign from Control, which will challenge participants to explore the five love languages and win an unforgettable all-inclusive trip to Mexico for two people.

The contest will take place on a landing page over 6 weeks, with a weekly challenge related to each of the five love languages during the first 5 weeks: words of affirmation, quality time, receiving gifts, acts of service, and physical touch. To participate throughout the 6 weeks, simply purchase a Control product, upload the receipt, and complete the challenge related to the presented love language.

Each week, a prize related to the explored love language will be awarded. In the final week of the contest, participants will be challenged to demonstrate their knowledge of all five love languages, culminating in the chance to win the grand prize: an all-inclusive trip to Mexico.

According to Patrícia Nunes Coelho, Marketing Director for Iberia, “Celebrating Valentine’s Day is always a special milestone for Control – it’s our way of reinforcing the importance of connection between people. We know that sometimes communication breakdowns can occur in relationships, but with the ‘Amor na ponta da língua’ campaign, we want to be part of the solution, helping couples translate their emotions and build healthier, more fun relationships.”

“Love languages are about expressing love in different ways, and nothing is more rewarding than when a couple is able to communicate and understand each other’s way of loving,” says Sérgio Lobo, Executive Creative Director at WYcreative.

The contest is already live on the landing page passatempocontrol.pt and will run until February 23, 2025.