Secil Portugal has launched a new cement communication campaign, in collaboration with White. Under the motto “Where others see a work, we see the future”, the objective is to challenge the sector to imagine and explore what a city of the future will be like. Through the use of images generated by artificial intelligence (AI), […]
Summer is coming! And so we are back for the 3rd Season of our Beach Talks a.k.a. “Conversas de Praia”. This podcast brings together like-minded professionals in relaxed conversations about brands, with many stories to tell. Beach Talks a.k.a. “Conversas de Praia” is an initiative promoted by WYgroup since 2021, in partnership with ECO, which […]
NERVO was the agency responsible for creating and producing the Prémios SAPO 2023, a competition that awards digital advertising works. Prémios SAPO 2023 communication was based on the universe of the Portuguese Popular Saints, proverbs and traditions, but with the boldness of today and a wink to the digital advertising universe. “Faz das boas e […]
“Olhó Picolero” is the concept of Solero’s new campaign, whose title refers to the brand’s most recent novelties, which promise to spice up the Portuguese summer. The new flavors are the Strawberry Popsicle with crunchy Dark Chocolate coating and the Pineapple Popsicle with fresh mint notes, both produced in Portugal. Besides being delicious, these fruit-based […]
Sogrape has just launched the 2022 Yearbook, a very special year marked by the celebration of 80 years of the company’s history. Developed in partnership with the White agency, this differentiating digital project is an invitation to interactively explore “A Legacy Beyond Time”, exploring the results and accomplishments made by the prestigious family wine company […]
The WYgroup agencies launched the anthem of the World Youth Day in streaming, the largest global event for young people, which will take place in 2023 in the city of Lisbon. The WYgroup agencies launched the anthem of the World Youth Day in streaming, the largest global event for young people, which will take place […]
WYperformance and Yunit Consulting team up to place the customer at the center of the business, with Zoho CRM. More agility and more focus on people. This was the briefing given to WYperformance’s CRM team – WYgroup’s Data-Driven Marketing unit, Yunit Consulting’s partner in customer relationship management. This project is the beginning of a partnership […]
WYcreative won ten Excellence and two Distinction awards in the 29th edition of the Communicator Awards, a competition that recognizes excellence in communication from a wide spectrum of industries. The international competition Communicator Awards recognizes some of the agency’s most recent works: Brisa’s website, in the Corporate Communication category; the CODE brand, in Brand Redesign; […]
WYgroup is once again on the podium of the happiest companies in Portugal, for the third year in a row. The results of the 12th edition of the Happiness Works/EXAME study have already been officially released, which awarded 3rd place in the ranking to WYgroup. This annual initiative distinguishes organizations that give priority to the […]
Based on the brand’s signature: “Future in Practice”, White developed a strategy based on the intelligence of tomorrow, promoting a futuristic way of celebrating Abreu Advogados’ anniversary. This was developed using an Artificial Intelligence platform, establishing itself as a law firm that wishes to follow a safe path for the present and future, reflected through […]
