To focus more and more on people, WYgroup appointed Ana Andrade as Head of People, Talent, and Culture. With more than 8 years of professional experience in the Human Resources area, Ana Andrade now takes on a new challenge as Head of People, Talent, and Culture. The position, which until now did not exist in […]

Summer is a time for relaxed and informal conversations, even about the most complex topics. This is the spirit of the meetings that WYgroup promoted for the second time in a row at its Beach Talks, in partnership with ECO. The second season of WYgroup’s Beach Talks, in partnership with ECO, gave a platform to […]

On June 1st, more than 130 professionals say goodbye to their agency, to enter another – WYcreative Maybe it’s material to be included in the Guinness Book of Records, but the truth is that there was no time to agree with them to come here to confirm. Between calling, arranging the day, waiting for someone […]

The results of the 11th edition of the Happiness Works Study have been released and it is an extra happiness to be able to announce that we entered the ranking for the second time in a row. The happiness index in companies reached, in 2022, the highest value in eleven years and we are proof […]

Performance Sales becomes WYperformance and positions itself as an integral media and data marketing agency Created 10 years ago as a performance unit of WYgroup, Performance Sales presents itself to the market with a new identity, reflecting “a greater alignment with the group’s image and brand”. WYperformance is the new designation that also intends to […]

Several communication professionals voiced their personal views and perspectives on brands during the first season of the Beach Talks podcast, a.k.a. “Conversas de Praia”, promoted by WYgroup and ECO. In a set of 6 episodes, current transversal themes were addressed – technology, innovation, communication, media, entertainment – with the personal insights of those who already […]

In the digital age, the brand book is no longer enough. Your brand needs a Design System. Digital is the new home of our brands – it’s a no-brainer. But the transition of your presence, consistently, across different digital platforms, is not always a peaceful process. For brands that are creating products on various channels […]

Summertime asks for relaxed conversations with interesting people, even about complex subjects. This is the spirit of “Conversas de Praia” a.k.a. WYgroup’s Beach Talks, an initiative in partnership with ECO, which takes place in July and August. The first season of “Conversas de Praia” includes a set of six episodes where the personal visions and […]

Celebrating two decades of running operation, WYgroup renews its new identity and becomes more curious. WYgroup, the largest independent group of Marketing Services and Consumer Experience in Portugal, renews its identity in the year in which it celebrates two decades. WYgroup’s new brand identity is now “Shaped by Curiosity”, which reveals an instinctive curiosity that […]