WYlights

Jul 05, 2023

NERVO takes CONTROL in NOS ALIVE 2023

NOS ALIVE 2023 kicks off and NERVO debuts at the festival with an experience created for Control under the motto “Control your Vibe”, which challenges visitors to take control of their vibe. “Each Control product has its vibe, allowing the brand’s audience to choose the one that best suits them, through flavors, textures, and even […]

Jun 29, 2023

NERVO and A MÁQUINA join forces at Sumol Summer Fest 2023

Costa de Caparica will host the Sumol Summer Fest, in 2023, for the first time. NERVO was responsible for its strategy and creativity and A MÁQUINA was in charge of the production. The new edition of Sumol Summer Fest starts tomorrow, at the Inatel Camping Park, next to S. João’s Beach, after 13 years at […]

Jun 20, 2023

Secil and White imagine the city of the future

Secil Portugal has launched a new cement communication campaign, in collaboration with White. Under the motto “Where others see a work, we see the future”, the objective is to challenge the sector to imagine and explore what a city of the future will be like. Through the use of images generated by artificial intelligence (AI), […]

Jun 15, 2023

The Beach Talks are back!

Summer is coming! And so we are back for the 3rd Season of our Beach Talks a.k.a. “Conversas de Praia”. This podcast brings together like-minded professionals in relaxed conversations about brands, with many stories to tell. Beach Talks a.k.a. “Conversas de Praia” is an initiative promoted by WYgroup since 2021, in partnership with ECO, which […]

Jun 01, 2023

NERVO celebrates the Portuguese Popular Saints at Prémios SAPO 2023

NERVO was the agency responsible for creating and producing the Prémios SAPO 2023, a competition that awards digital advertising works. Prémios SAPO 2023 communication was based on the universe of the Portuguese Popular Saints, proverbs and traditions, but with the boldness of today and a wink to the digital advertising universe. “Faz das boas e […]

May 31, 2023

OLHÓ PICOLERO! Summer starts with the new Picolero by Solero

“Olhó Picolero” is the concept of Solero’s new campaign, whose title refers to the brand’s most recent novelties, which promise to spice up the Portuguese summer. The new flavors are the Strawberry Popsicle with crunchy Dark Chocolate coating and the Pineapple Popsicle with fresh mint notes, both produced in Portugal. Besides being delicious, these fruit-based […]

May 29, 2023

Sogrape teams up with White to show “A Legacy Beyond Time”

Sogrape has just launched the 2022 Yearbook, a very special year marked by the celebration of 80 years of the company’s history. Developed in partnership with the White agency, this differentiating digital project is an invitation to interactively explore “A Legacy Beyond Time”, exploring the results and accomplishments made by the prestigious family wine company […]

May 10, 2023

WYgroup at the digital unveiling of the World Youth Day’s Lisbon 2023 brand and hymn

The WYgroup agencies launched the anthem of the World Youth Day in streaming, the largest global event for young people, which will take place in 2023 in the city of Lisbon. The WYgroup agencies launched the anthem of the World Youth Day in streaming, the largest global event for young people, which will take place […]

May 09, 2023

Yunit Consulting implements ZOHO CRM with WYperformance

WYperformance and Yunit Consulting team up to place the customer at the center of the business, with Zoho CRM. More agility and more focus on people. This was the briefing given to WYperformance’s CRM team – WYgroup’s Data-Driven Marketing unit, Yunit Consulting’s partner in customer relationship management. This project is the beginning of a partnership […]

May 05, 2023

A trunk full of prizes at the Communicator Awards

WYcreative won ten Excellence and two Distinction awards in the 29th edition of the Communicator Awards, a competition that recognizes excellence in communication from a wide spectrum of industries. The international competition Communicator Awards recognizes some of the agency’s most recent works: Brisa’s website, in the Corporate Communication category; the CODE brand, in Brand Redesign; […]