WYcreative joined Os Mosqueteiros group to communicate the commitment made by its three brands in defending families’ purchasing power during the Christmas season. The Os Mosqueteiros Group, through its three brands, undertakes the mission of helping to improve the quality of life of the Portuguese, by reducing the prices of more than 5,000 items, available […]
O Oceano das Emoções is Fundação do Gil’s initiative to promote family dialogue and children’s mental health: not only will it be an innovative way to strengthen family bonds, but it will also support the Foundation’s social objectives. Fundação do Gil has developed a conversation card game, entitled “O Oceano das Emoções” – that means […]
At WYcreative, Joana de Matos Junça has taken on the role of Head of Social Media and Content, leading one of the key divisions within the agency, which comprises over 20 people. Joana Junça, who has over 10 years of expertise in the field, is now leading WYcreative’s Social Media and Content divisions and collaborating […]
WYgroup is at the forefront of information security management with ISO 27001 certification. It is the first Portuguese business Communication Group recognized with international standards. WYgroup has been working over the last 18 months on the Certification of the International Information Security Standard ISO 27001, with the main objective of preparing the group’s business units […]
The Ageas Portugal Group launched Livo, a new brand that expands on the present selection of products offered by the insurance provider. The goal was to combine sustainability, economy, and comfort to make every home the greatest place on earth. To emphasize the numerous distinctions between Livo and competing products on the market, White worked with […]
GRACE | Empresas Responsáveis is a non-profit public utility business association that operates in the areas of Social Responsibility and Sustainability. It is part of the European network of CSR Europe, a leader in sustainability and corporate responsibility, supporting industry sectors and companies at a global level, in the transformation and search for practical solutions […]
Having integrated Artificial Intelligence into the process and in some of its recent projects, White Way was one of the few agencies invited by Briefing to show its point of view on the role of these tools in the creative industries’ future. The result, to be published as an integral part of the edition marking […]
WYgroup’s creative agency assembled an unlikely group of creative geniuses throughout History, to develop a campaign where the only requirement was the use of AI. WYcreative took a seemingly impossible concept and turned it into an incredible campaign. The only requirement for the challenge was the use of Artificial Intelligence. “All advertising agencies want to […]
The challenge given to WYcreative, was to look for a new positioning for Manhãzitos® that was more modern and adapted to the brand’s target. To meet this demand, a new logo was created, a new mascot was created, new packaging was created, and even a brand communication campaign was created. It was necessary to revitalize […]
One of Sagres®’s most valuable assets is its ability to connect with customers as it seeks to consistently give them new opportunities and experiences. Based on this premise, and one year after the launch of its new website, the brand presents Clube Sagres®, the first online club and the very first that covers the Beer […]
