FLOENE made its debut at the National Agriculture Fair (FNA), showcasing a new opportunity for the agricultural sector—the conversion of waste into biomethane. This circular economy process presents a new revenue potential for producers by generating renewable energy, which will play a crucial role in the nation’s energy transition. In these initial steps to promote […]

The 30th-anniversary campaign of Oney Bank in Portugal invites the public to “choose your wave.” This brand awareness campaign, developed by White Way®, features Yolanda Hopkins, two-time European surfing champion and qualifier for the Paris 2024 Olympics, who has been an Oney ambassador since 2022. It emphasizes the brand’s core message: celebrating 30 years of […]

For the fourth time, WYgroup has been recognized as one of the Happiest Companies in Portugal by the Happiness Works Portugal / Exame Portugal study! 📊🏆 📊🏆 This prestigious award is a testament to the incredible efforts of our employees, friends, partners, clients, and stakeholders who journey with us. Ana Andrade, WYgroup’s Head of People, […]

WYcreative didn’t need tools to build its latest project for ok! seguros. Airport, climbing wall, and a cycle path. Nothing will be missing in this 100% virtual city. With the help of WYcreative, ok! Seguros became the first Portuguese insurance company to enter the Metaverse. A challenge that the agency describes as unique, given the […]

This digital revelation, under the theme “Connect North,” celebrates Volkswagen Digital Solutions’ commitment to tech talent and solution development for the Volkswagen Group in the northern region of Portugal. Volkswagen Digital Solutions (VWDS), a technological hub based in Portugal that develops next-generation innovations for the Volkswagen Group, is launching a campaign in collaboration with WYgroup […]

The Lisbon Digital School announces the launch of a new long-term online course, focused on Gaming and eSports, designed to meet the needs of a rapidly growing industry. With the Gaming and eSports ecosystem evolving at an unprecedented pace, this innovative course aims to equip participants with the essential knowledge, tools, and insights necessary to […]

Lisbon Digital School is proud to welcome Glauco Madeira to its team, where he assumes the role of Chief Transformation Officer. In this crucial position, Glauco will serve as a trainer in Design Thinking, Customer Journey, and Innovation at the school, and will also lead efforts to foster innovation and drive transformative initiatives across the […]

The shopping center experience is increasingly becoming an all-in-one experience, according to Sonae Sierra’s European Marketing Team and WYgroup. 36 websites across 5 continents that promise to change the way you connect and experience life. Sonae Sierra’s re-positioning – “Experimente Mais” – marked the different shopping centers of Sonae Sierra throughout 2022, and the brand […]

NetViagens.pt is the new player in the Portuguese market in the online travel agency (OTA) segment. In November, NetViagens.pt launched a campaign produced by WYcreative to celebrate the start of operations. “Experiências que fazem clique”. This is the message of the campaign produced by WYcreative for NETVIAGENS.pt. NETVIAGENS.pt is a brand in the Portuguese online […]

WYcreative joined Os Mosqueteiros group to communicate the commitment made by its three brands in defending families’ purchasing power during the Christmas season. The Os Mosqueteiros Group, through its three brands, undertakes the mission of helping to improve the quality of life of the Portuguese, by reducing the prices of more than 5,000 items, available […]