WhiteWay developed the branding and national and international communication for Greater Porto, a project aimed at uniting interests and businesses, as well as boosting the economy of the municipalities of Porto, Matosinhos, and Vila Nova de Gaia. A pioneering project in Portugal, Greater Porto has emerged as a shared entity between the municipalities of Gaia, […]
Bloomcast produced the “Por ti” podcast for Zurich Portugal, focused on the mental well-being of young people, thus expanding the visibility and impact of the program. Hosted by radio presenter Joana Cruz, the podcast—available on major streaming platforms such as Apple Podcasts, Spotify, and YouTube—consists of six episodes that address crucial mental health topics from […]
For the second consecutive year, NERVO is at NOS ALIVE’24 with Control Portugal, and this time they are using the festival’s flow to establish the brand’s communication territory. Metaphorizing the premise of the Easy Way condom range- a major focus for Control Portugal in 2024, offering easy application without interruptions- festivalgoers at the brand’s space […]
Founded in 2001, Habitat Invest has established itself as one of the leading players in the real estate sector in Portugal, excelling in the areas of investment, development, management, and brokerage, and extending into tourism as well. In the past three years, the real estate developer has partnered with WYcreative in the areas of branding […]
EPCOL is the new brand representing Portuguese Fuels and Lubricants Companies. It was introduced on July 3rd as the successor brand to APETRO- Associação Portuguesa de Empresas Petrolíferas. EPCOL is the new brand representing Portuguese Fuels and Lubricants Companies. It was introduced on July 3rd as the successor brand to APETRO – Portuguese Association of […]
Celebrating twelve years in business, Bloomcast has refreshed its digital presence with a new website and brand identity. This change aims to simplify site navigation and access, bringing a modern and appealing graphic image, while also conveying the agency’s growth and the evolution of its service areas. Demonstrating the recognition of the quality of its […]
In an edition that coincides with Sumol’s 70th anniversary, the Sumol Summer Fest 2024 draws from the new identity of its parent brand to announce its return to Costa da Caparica and to unveil a refreshed image. This effort combines the strategy and creativity of Nervo with the production expertise of A Máquina. The festival, […]
WYcreative took on the challenge of creating an ad inspired by Artificial Intelligence to mark Briefing’s 14th anniversary, and the result is awards: best content marketing campaign of the year at the SAPO Awards and a bronze in Digital – G. Self-Promotion at the CCP 2024 Awards. What if an agency could hire the greatest […]
José Cid swaps “favas com chouriço” – beans with chorizo – for the new Cornetto Brigadeiro in a campaign created by WYcreative for Olá. The new Cornetto Brigadeiro leaves no one indifferent, thanks to its irresistible chocolate ice cream wrapped in condensed milk and chocolate chips. Unilever drew inspiration from one of the most beloved […]
The needs and desires of workers have changed significantly, and the same goes for workplaces. Large rooms, desks, computers, and white lights seem to be things of the past. So, what are the characteristics of the offices of the future? This question was the focus of the WYtalk “Can a Workplace Be as Inspiring as […]
