WYcreative was NovoBanco’s partner in developing the bank’s new institutional website, a platform that enhances the institution’s digital presence and strengthens communication with its stakeholders in the capital markets. According to Maria Fontes, Head of Investor Relations and Corporate Communications, “the launch of the new website comes at a strategic moment, marked by the strengthening […]
Lisbon Digital School, a leading institution in Digital Marketing and Innovation training, is launching a new and ambitious project: Everywhere Digital School. This nationwide tour aims to democratize access to digital knowledge and combat digital illiteracy through decentralized, fully free training. The initiative arises from the urgent need to equip professionals and businesses for the […]
“120 years transforming the future with Portugal’ is the slogan of Siemens’ new multimedia campaign, which celebrates 12 decades of presence in the country. The initiative, running until December 2025, highlights the company’s areas of operation — energy, infrastructure, industry, healthcare, and mobility — and the impact of its technology in bridging the real and […]
Discover the Trend That Will Shape 2025 ChatGPTA Lisbon Digital School encerra 2024 em grande estilo, apresentando o último evento da sua série It’s All About: o It’s All. About… Influencer Marketing & Community Building . This online and free event, taking place on December 5th from 2:00 PM to 5:30 PM, explores one of […]
Bliss Applications and Pingo Doce drive innovation in retail sector apps and strengthen a successful partnership with an award at Navegantes XXI. The app “O Meu Pingo Doce” received the award for “Best Digital Project – Retail” at the recent ACEPI Navegantes XXI Awards. Conceptualized by Pingo Doce and brought to life by Bliss Applications, […]
WYcreative celebrates Briefing’s 15th anniversary with a journey back to the future. Invited to design this special cover, the agency teamed up with FalcaoLucas Studio for an interactive trip through the past and what’s to come. In the edition celebrating Briefing’s 15th anniversary, readers are invited to travel through time via a QR Code that […]
The new web series “Ultimates” from BP Portugal, featuring the creativity of WYcreative, brings together five successful personalities in a conversation that promises to unveil all the secrets that have driven them to go further. ULTIMATES is the new web series from BP Portugal that brings together racing driver Miguel Oliveira, a champion in various […]
WYcreative and Bliss Applications partnered with MB WAY to develop and promote the new experience and opportunities to win by making payments through the app. The Challenge section of MB WAY is now called UP! This name change will bring a new user experience along with new benefits and ways to win prizes every minute. […]
WYcreative, the marketing and communications agency of WYgroup, announces the appointment of Filipe Moreira as Strategic Director and leader of the Strategy and Customer Experience team. With a solid track record and extensive experience at agencies such as BBDO, McCann, and Fullsix/Havas, Filipe Moreira strengthens WYcreative’s commitment to meeting the demanding needs of the market. […]
A White Way continues to be always ON, with a dedicated and enthusiastic team creating top-notch content that highlights Portuguese athletes and celebrates their dedication and achievements. On September 14th, White Way had the honor of participating in CNN Portugal’s Pitch program. This was a unique opportunity to share their vision and passion for creating […]
