Bliss Applications and Pingo Doce drive innovation in retail sector apps and strengthen a successful partnership with an award at Navegantes XXI. The app “O Meu Pingo Doce” received the award for “Best Digital Project – Retail” at the recent ACEPI Navegantes XXI Awards. Conceptualized by Pingo Doce and brought to life by Bliss Applications, […]
WYcreative celebrates Briefing’s 15th anniversary with a journey back to the future. Invited to design this special cover, the agency teamed up with FalcaoLucas Studio for an interactive trip through the past and what’s to come. In the edition celebrating Briefing’s 15th anniversary, readers are invited to travel through time via a QR Code that […]
The new web series “Ultimates” from BP Portugal, featuring the creativity of WYcreative, brings together five successful personalities in a conversation that promises to unveil all the secrets that have driven them to go further. ULTIMATES is the new web series from BP Portugal that brings together racing driver Miguel Oliveira, a champion in various […]
WYcreative and Bliss Applications partnered with MB WAY to develop and promote the new experience and opportunities to win by making payments through the app. The Challenge section of MB WAY is now called UP! This name change will bring a new user experience along with new benefits and ways to win prizes every minute. […]
WYcreative, the marketing and communications agency of WYgroup, announces the appointment of Filipe Moreira as Strategic Director and leader of the Strategy and Customer Experience team. With a solid track record and extensive experience at agencies such as BBDO, McCann, and Fullsix/Havas, Filipe Moreira strengthens WYcreative’s commitment to meeting the demanding needs of the market. […]
A White Way continues to be always ON, with a dedicated and enthusiastic team creating top-notch content that highlights Portuguese athletes and celebrates their dedication and achievements. On September 14th, White Way had the honor of participating in CNN Portugal’s Pitch program. This was a unique opportunity to share their vision and passion for creating […]
WYCREATIVE OPENED THE TOOLBOX TO CREATE A ‘FESTA QUE É OBRA’ FOR BRICOMARCHÉ’S 26TH ANNIVERSARY. To celebrate the 26th anniversary of Bricomarché, the largest national chain of DIY, home, and garden stores, WYcreative has just launched a new campaign under the concept “Uma festa para toda a obra.” The core of the entire communication is […]
The 2024 Paralympic Games will take place in Paris from August 28 to September 8. White was the agency selected by the Paralympic Committee of Portugal (CPP) to handle the communication for Mission 2024. The campaign “Para além de atleta” highlights the stories, motivations, ambitions, and journeys of each athlete, showcasing the duality between their […]
WYcreative signs the new Standvirtual film, once again betting on humor to reinforce the brand’s positioning as a specialist in the automotive market. This new film will air along with the campaign launched in 2023 based on the concept “Let yourself be guided by those who know” and is aimed at everyone seeking the best […]
Because ice cream isn’t just for the beach, Olá is launching a new range of Family Ice Creams at an amazing price* to share at the table on warm summer nights! The new Olá scooping ice creams come in the favorite flavors of the Portuguese and can now be found in major retail chains. We […]
