The challenge of deconstructing companies’ labels and clichés: There is still a lot to do, but there is already a trail of brand followers to break these stereotypes in their communication – whatever it is, always adequate to the purpose of the brand – people-oriented, or in the jargon of the trade, in Business to […]
In PME Magazine’s latest interview, Bloomcast Managing Partner, Rodrigues Oliveira, discusses the challenges companies have had to face due to COVID-19 and the importance of a relevant digital presence The communication consultancy agency, BloomCast Consulting, was founded in 2012, born to be a “bridge” between businesses and communication strategies for the companies’ target audiences. It […]
The general context for business development is changing and the concern that brands should have with sustainability will have to accompany this new socio-economic paradigm. Today, the market has very particular characteristics, resulting from the pandemic and the economic recession it has generated, making it essential for companies to incorporate the social impact into their […]
If tourism suffered the most in this year and a half of Covid, it will be the one that will gain the most. “Revenge tourism” and the desire to travel is much greater than what we had before… Traveling for pleasure is the desire with more references that I heard in all interactions for “as […]
In an interview with PME Magazine, João Santos, WYgroup’s COO, discusses the company’s recent years, referring to how it distinguishes itself from other organizations in the CX market. 1. How do you analyze the company’s two decades? What were the biggest milestones achieved? WYgroup was founded in 2001 and started with a team of 3 entrepreneurs. […]
João Santos, COO at WYgroup gives an interview to LinkToLeaders about WYgroup’s areas of talent, operations, media, and communication. 1. After almost two decades of activity, what is WYgroup today? It all started 20 years ago with ByDesign, a company with 3 entrepreneurs focused on design and branding, which has become the largest and most […]
Rita Baltazar, co-founder & partner at WYgroup, was interviewed by RHMagazine, on the group’s internal culture as the basis for responding to employees’ needs. WYgroup is a holding company of 7 different companies – Bliss, Bloomcast, By, Fever, Performance Sales, Nervo, White – in the field of Creativity, Design & Technology, and Media & Data. […]
Gonçalo Castelo Branco, Partner and Co-founder of WYgroup, talks about WYgroup’s Beach House in the special issue of Sustainable and Human Future Offices of Líder Magazine. WYgroup is a holding company of seven different companies in the area of Marketing and Customer Experience Services – Bliss, Bloomcast, By – Interactive Brands Agency, Fever, NERVO, Performance […]
João Santos, our COO, brings to light his vision of synergies at WYgroup that produce more energy. Read the full interview. [Briefing] You were at Grupo Tempus for 16 years. What led you to take up this new position? If there is one thing I appreciate in life, it is a good challenge, which fortunately […]
For those who still believe that developing brands is thinking about cross-channel, Multi-Channel, or Omnichannel, you had better stop, and you had better stop now. Why? Because we are in the 4th Brand Era, the I Era, where everything changes at such a speed, we will be permanently living in Beta. Consumers do not think […]
