A caricature of the life of advertising agencies, big or small, involved in the painful game of pitches. Yesterday I went to a restaurant. When they put the menu in front of me, I said I wasn’t going to order anything specific. I explained that I was a client with a moderate appetite, that I […]
I was born at a time when working in advertising was glamorous and made others – on the client side – jealous. After spending two and a half decades on the client’s side, I joined the agencies 3 years ago. The glamour may no longer be the same, but the work remains extremely interesting and […]
Concerns about the impact of Artificial Intelligence on existing business models and their implications have begun to arise as we continue to be bombarded with ChatGPT and its derivatives from different categories. An Artificial Intelligence machine is, in its most simplistic view, a gigantic data processor with extraordinary capabilities to process and organize it, in […]
I recall the frequent remark that the Portugal brand was not beneficial for our exports. Now we have the strongest Portugal brand ever. What are we going to do with it and how can we use it? Portugal is rich in its cultural and artistic heritage and possesses high-value artisanal skills in various sectors and […]
Five years after its foundation, Lisbon Digital School enters a new phase. “Learn faster, look forward” is the new motto. Lisbon Digital School seeks to diversify its training offer as much as possible. In a market that is looking for qualified profiles with digital skills, Natacha Pereira, Lisbon Digital School‘s CEO, considers that the academic […]
In the most recent WYtalk, Paulo Rossas, CIO at Lisbon Digital School, brought up a topic focused on the proliferation and (trickery) use of the word “strategy” in the world of Digital Marketing, and how it simply… doesn’t make any sense. Paulo told us that, in 1973, Adriano Celentano, an Italian artist, and singer, influenced […]
Creating successful brands and taking them to the global market is one of the biggest challenges we face in Portugal. (…) A data-driven brand is not a silver bullet, but it is the smartest way to mitigate risk and costs for successful entry into international markets. The successful cases are, unfortunately, few and limited to […]
In the latest edition of our WYtalks, Rui Ferreira (WYcreative) and Miguel Pires (NERVO), brought a new format to our Beach House – Debuzz: deconstructing the hype around buzzwords, and opening up space for uncomplicated conversations about topics from nowadays, such as AI and Web3. Together, they led the conversation through the widely publicized Artificial […]
WYgroup believes that «happiness at work is the engine that brings added value» to what they do. Ana Andrade’s mission is to create the conditions for her work to be more than that. Until September 2022, when Ana Andrade joined the WYgroup, the position that Ana Andrade assumed – Head of People, Talent, and Culture […]
We live in an era where artificial intelligence (AI) has gained space in all areas of our lives, from the simplest day-to-day tasks to the most complex challenges we face. One of the areas where AI will have a profound impact is in the professional context and in education, challenging us to rethink the way […]
