In times of uncertainty, the future is won with preparation and anticipation. For 2023, I want to emphasize four crucial themes that are crucial for the communication sector and its customers. Integrated communication will remain a key theme, regarding consultancy, creativity, traditional media relations, and social media evolving concepts such as branded, influencers, etc… To […]
The pandemic has accelerated the digitization of companies and the urgency of reinventing training within organizations, and we believe that nothing will ever be the same. We have witnessed the development of a culture of inclusion in organizations, more permeable to continuous training of their resources, not only as a legal obligation but also becoming […]
It is urgent to attract and retain talents that help us to innovate and deliver value to customers, and empower them with knowledge and skills, through training, allowing brands to keep up with market demands, in a constant search for innovation and competitiveness. We are experiencing the advent of digitalization, in all areas, and it […]
Beloved by some, viewed with suspicion by many others, Networking today occupies a prominent role in the lives of professionals and organizations. It quickly passed from an almost total lack of knowledge to a discipline that deserves analysis and reflection. That begins to leave empiricism to be supported by studies that justify it. But is […]
The office, also known as WYgroup’s Beach House, is where employees can not only work but also have fun and relax. The new hybrid work models are nothing new at the WYgroup’s Beach House. The concept was already being implemented before the pandemic dictated remote work as a rule, and it already provided for not […]
Natacha Pereira was involved in Lisbon Digital School foundation and helped transform the project, born from the dream of its founder Virginia Coutinho, into a reference in digital marketing training school. Lisbon Digital School offers more than 30 courses and trainers with experience in companies from the most diverse areas, who deal daily with the […]
We live, from a technological point of view, a period without parallel in Portugal. No country of our size has managed to breed so many Unicorns. Better, it will be necessary to join Spain, Greece, and Italy to reach the same number as our country. For that alone, we should be proud! But there’s more, […]
Portuguese companies that supply technological services are now faced with a dilemma: either they lose their talents or they follow the remuneration to a large extent already practiced in other geographies and other economies, with a purchasing power and an economic aggressiveness incomparably superior to the Portuguese one. Portugal has been able to establish a […]
João Santos is interviewed by Marketeer magazine, to talk about WYgroup and its positioning as a one-stop-shop, creating added value for its customers. João Santos stresses that at the moment, more than 30% of WYgroup’s turnover is international. “We ended the semester with a growth of 38% and we believe that we will finish this […]
According to Pedro Janela, “We are at the advent of the 5th industrial revolution, in which will be a new economic opportunity much more significant than was the digital one”. Pedro Janela studied Electrotechnical Engineering at Instituto Superior Técnico, but would eventually go into marketing after completing, in 1995, an executive program in Competitive Marketing […]
