For those who still believe that developing brands is thinking about cross-channel, Multi-Channel, or Omnichannel, you had better stop, and you had better stop now. Why?  Because we are in the 4th Brand Era, the I Era, where everything changes at such a speed, we will be permanently living in Beta. Consumers do not think […]

Consumers expect brands to listen, understand, and act. Marketers are expected to uncover genuine insights and create truly personalized, relevant, and memorable experiences to satisfy the end user. We recognize this era of marketing as The Age of You. But how can brands live up to these expectations? You must understand how to collect and […]