Artificial intelligence (AI) is not a new concept in marketing, and experts in the field know that it is already a reality in programmatic media buying, pay-per-click advertisement effectiveness, and data-driven content creation. However, natural language processing (NPL) tools like ChatGPT have radically changed the way we work in digital marketing, speeding up processes, optimizing […]
Upon finishing college, my first application was to Linden Labs. This San Francisco company was the creator of the virtual community Second Life, a world for residents to create whatever digital life they want. At the time, even knowing the world of e-sports, I believed that there was a future there – spaces where reality […]
I was at a small innovation conference a few days ago. The speaker clarifies, at one point, that specific disruptive innovation models have to be supplied to consumers at free cost. This is the only way to achieve the adoption critical mass, enabling the development of network effects. That was the case with nearly everything, […]
Today, the importance of mental health is critical: from childhood to adulthood, burnout, anxiety, and depression have been linked to significant human losses. The last WYtalk at Casa da Praia hosted Kindology – be Kind to all Kinds, a community of psychologists and therapists, with an innovative proposal for circularity in mental health, committed to […]
More and more companies are looking for data-driven, flexible, and ROI-focused strategies. These are WYperformance’s pillars. WYperformance is a WYgroup company that focuses on supporting companies, customers, and partners in their digital transformation process, maintaining a sustainable competitive advantage, through integrated digital marketing strategies and creating customer experiences that generate results. The agency’s work is […]
In a constantly evolving business world and in the era of digital transformation, effective customer management is fundamental to the success of companies. In this scenario, data and empathy have become the cornerstones of Customer Relationship Management (CRM) strategies, combining an information-based approach with the fundamental importance of understanding and connecting with customers on an […]
During a period of rapid economic growth, when businesses were searching for novel approaches to differentiate themselves from their rivals, marketing emerged. Developments in several fields, including design, communication, and advertising, among many others, complemented the demands of businesses in their process of differentiation as a result of this expansion in competition. In the last […]
I love rankings. I’m one of those people who, when I see a ranking, can’t resist looking at it and trying to interpret it. I immediately try to find its meaning, its justification. How does the ranking show the reality of what I know and, above all, how it justifies what I may or may […]
In a world that is constantly changing, with digital transitions that challenge us every second, leveling skills is extremely important. All professional areas must follow this growth and acquire digital knowledge and skills. Investing in training should be a priority for everyone, from a professional but also personal development perspective, as well as a mandatory […]
In the modern world, accelerated by technology and information, defining clear and measurable goals is fundamental to the success of any company or team. A methodology that stands out for its simplicity and scalability is the Objectives and Key Results (OKRs) approach. Diogo Cunha, CTO at Bliss Applications, explained in another WYTalk, at the Beach […]
