More and more companies are looking for data-driven, flexible, and ROI-focused strategies. These are WYperformance’s pillars. WYperformance is a WYgroup company that focuses on supporting companies, customers, and partners in their digital transformation process, maintaining a sustainable competitive advantage, through integrated digital marketing strategies and creating customer experiences that generate results. The agency’s work is […]
In a constantly evolving business world and in the era of digital transformation, effective customer management is fundamental to the success of companies. In this scenario, data and empathy have become the cornerstones of Customer Relationship Management (CRM) strategies, combining an information-based approach with the fundamental importance of understanding and connecting with customers on an […]
During a period of rapid economic growth, when businesses were searching for novel approaches to differentiate themselves from their rivals, marketing emerged. Developments in several fields, including design, communication, and advertising, among many others, complemented the demands of businesses in their process of differentiation as a result of this expansion in competition. In the last […]
I love rankings. I’m one of those people who, when I see a ranking, can’t resist looking at it and trying to interpret it. I immediately try to find its meaning, its justification. How does the ranking show the reality of what I know and, above all, how it justifies what I may or may […]
In a world that is constantly changing, with digital transitions that challenge us every second, leveling skills is extremely important. All professional areas must follow this growth and acquire digital knowledge and skills. Investing in training should be a priority for everyone, from a professional but also personal development perspective, as well as a mandatory […]
In the modern world, accelerated by technology and information, defining clear and measurable goals is fundamental to the success of any company or team. A methodology that stands out for its simplicity and scalability is the Objectives and Key Results (OKRs) approach. Diogo Cunha, CTO at Bliss Applications, explained in another WYTalk, at the Beach […]
A caricature of the life of advertising agencies, big or small, involved in the painful game of pitches. Yesterday I went to a restaurant. When they put the menu in front of me, I said I wasn’t going to order anything specific. I explained that I was a client with a moderate appetite, that I […]
I was born at a time when working in advertising was glamorous and made others – on the client side – jealous. After spending two and a half decades on the client’s side, I joined the agencies 3 years ago. The glamour may no longer be the same, but the work remains extremely interesting and […]
Concerns about the impact of Artificial Intelligence on existing business models and their implications have begun to arise as we continue to be bombarded with ChatGPT and its derivatives from different categories. An Artificial Intelligence machine is, in its most simplistic view, a gigantic data processor with extraordinary capabilities to process and organize it, in […]
I recall the frequent remark that the Portugal brand was not beneficial for our exports. Now we have the strongest Portugal brand ever. What are we going to do with it and how can we use it? Portugal is rich in its cultural and artistic heritage and possesses high-value artisanal skills in various sectors and […]
