In recent years, we have witnessed a true digital transformation in the retail and distribution sector, extending beyond mere customer interaction to also encompass operations management. In this context, the interconnection between CRM, marketing automation, and artificial intelligence is becoming increasingly significant and promises to play a crucial role in this digital age. This integration […]
Born in the mid-70s, I am part of a generation that knows what life was like in an analog world. This uniqueness gives us a unique sensitivity to the impact that the introduction of technology has had on society, whether by altering behaviors and relationships, by the speed it was introduced into all areas and […]
When we observe the e-commerce phenomenon in the food retail sector, we identify its growth potential. In global terms, Insider Intelligence projections confirm this trend: by 2026, it is expected that 24% of retail purchases will be made online, reaching 8.148 trillion dollars. But how will the food retail sector adapt to this evolution? Here […]
The Era of discomfort as a weapon of change, not always painless, but that transports us to something greater and equips us with the tools for the future. We live in the Era of predominance of the mutable, which forces us to leave the comfort of stability and seek the restlessness of the new. António […]
Cybersecurity is one of the most pressing issues in the digital age, especially for companies operating in the areas of creativity, technology, and digital media, where exposure to cyber threats is significant. In this article, I will address these fundamental principles and present a set of preventive measures that all users should follow to mitigate […]
You’ve probably read in the previous pages of this LIDER edition that demonstrating vulnerability is not a weakness. Instead, it’s an essential soft skill that challenges us to accept our limits. When leaders embrace and share their own vulnerability, the work environment gains authenticity, and teams emerge stronger. Everyone starts to feel like part of […]
Any digital product is distributed to its users through channels such as smartphones, computers, and others. User experience is crucial to their success, and there is only a good UX with a good engineering process. This inseparable connection requires an extended implementation of the software development lifecycle (SDLC) so that engineering has the best possible […]
Emotional design is the art of crafting products that evoke emotions, resulting in positive and impactful experiences for the user. According to Donald Norman, author of the book “Emotional Design,” “it is not enough to build products that work and are understandable and usable. We also need to build products that bring joy and excitement, […]
Artificial intelligence (AI) is not a new concept in marketing, and experts in the field know that it is already a reality in programmatic media buying, pay-per-click advertisement effectiveness, and data-driven content creation. However, natural language processing (NPL) tools like ChatGPT have radically changed the way we work in digital marketing, speeding up processes, optimizing […]
Upon finishing college, my first application was to Linden Labs. This San Francisco company was the creator of the virtual community Second Life, a world for residents to create whatever digital life they want. At the time, even knowing the world of e-sports, I believed that there was a future there – spaces where reality […]
