A new bond campaign is underway from Mota-Engil, offering a fixed gross interest rate of 5%. The multinational invites investors to join its efforts focused on carbon neutrality and sustainability. The creative concept and the multimedia advertising campaign were developed by White. “Invest in Building a Better World” is the slogan for Mota-Engil’s 2024-2029 Sustainability-Linked […]
The need for direct, absolute, and real-time data is a discussion that is long overdue in Portugal. I’m astonished by the delay. And please, let’s not even talk about the lack of independence of those who provide the data. Since its inception, Marketing has sought to incorporate data into many of its decisions. Whether for […]
João Silva, creative strategist at WhiteWay, participated in the “Como é que não me lembrei disto?” segment of the Meios & Publicidade magazine, where he revealed which campaign he wished he had conceived and highlighted the project of his own that left the greatest mark on him professionally. Which campaign do you wish you had […]
Aligned by their sustainability commitments, brand and agency reaffirm the continuation of the work started in 2023. Over the past two years, NERVO has been the agency responsible for brand activations at marathons and races sponsored by EDP. This year, it also expands into the surfing territory, taking on EDP’s activations at the EDP Ericeira […]
The characteristics of leaders have been adapting over time, seeking to ensure a context of sustainability in their strategic thinking and actions. This became more evident in the post-COVID era, where people began to have a different perspective on what impacts their daily lives. In this context, organizational leadership has been pressured to respond to […]
WYperformance conducted a neuroscientific study during the month of September, testing three advertisements related to back-to-school, aiming to understand how consumers react to advertising campaigns at a subconscious level. The brands analyzed were: Lidl Campaign: Excessive Visual Stimuli and Physiological Impact The Lidl campaign is characterized by its dynamism and rapid succession of images, a […]
NERVO partnered with MEO Empresas to create and produce a leading cybersecurity event in Portugal, which will have its second edition on September 26, where Artificial Intelligence will be one of the hot topics under discussion. Bringing together CISOs, CIOs, and CTOs from some of the largest companies in Portugal – MEO Empresas’ clients and […]
Developing the Portugal brand has been identified as a goal by the Government. “A brand takes time to build, and political cycles are, by definition, short,” warns the COO of WYgroup. It may seem like a paradox, but it’s a reality. The construction of the Portugal brand needs strong sectoral brands, comments João Santos, COO […]
A White Way continues to be always ON, with a dedicated and enthusiastic team creating top-notch content that highlights Portuguese athletes and celebrates their dedication and achievements. On September 14th, White Way had the honor of participating in CNN Portugal’s Pitch program. This was a unique opportunity to share their vision and passion for creating […]
“I know that luxury is a cursed word in the Portuguese lexicon. As a result of 45 years of a monolithic and stunted vision, we still live under the teaching that we must be poor to be happy,” says João Santos, COO of WYgroup. Portugal has transitioned from a forgotten corner of Europe to a […]
