Artificial Intelligence has been changing the way brands communicate with consumers, offering greater personalization, optimization, and automation of campaigns, thus creating a more engaging and targeted experience. An example of this are streaming platforms like Netflix and Spotify, which use AI algorithms for content recommendations, creating a deeper connection between the brand and the customer. […]
Pluxee was launched in Portugal in January 2024, as a result of a spinoff from the Benefits and Incentives division of Sodexo. White Way and Bloomcast Consulting, part of the communication group WYgroup, were the agencies selected by Pluxee, a global leader in employee benefits solutions, to handle the brand awareness strategy for the new […]
Let’s talk about the current scenario, where the digital world is constantly evolving, and technology is present in the lives of almost everyone. Brands are eager to stand out, be seen, heard, and stay in the memory of consumers. As designers, we must create products and communications based on human diversity, ensuring that everyone has […]
The lesson here is clear: change is absolutely necessary, but never at the expense of the brand’s soul. That is never for sale, not even to the Devil! The world of brands has recently witnessed transformations and changes that leave no one indifferent. Jaguar’s recent rebranding, along with the film supporting it, sparked a huge […]
A brand with a strong identity doesn’t avoid controversies at all costs; instead, it faces them with an authentic stance, staying true to its path. And it owns up to mistakes when they happen. The great challenge for brands today goes beyond relevance; it’s about staying true to their DNA and purpose, even in the […]
The contemporary challenges we face make the need for sustainable leadership urgent in organizational environments. Both internal and external stakeholders of companies are eager for sustainable cultures. It is up to leaders to implement a sustainability vision within their organizations. Sustainable Leadership goes far beyond environmental goals. It involves a social mission that places people […]
The human brain is constantly processing an endless stream of stimuli, and brands must understand how to take advantage of this reality. Whether through images, sounds, scents, or stories, brands create experiences that not only capture our attention but also evoke emotions, influencing our decisions. But how does this process work? The example of a […]
We all have our story: shaped over time by the paths we take and those we choose to avoid. We all create stories: the ones that captivate, the ones we use in interviews and job presentations, or the ones we experience in our daily lives. We all encounter stories: in the news, on the streets, […]
A new bond campaign is underway from Mota-Engil, offering a fixed gross interest rate of 5%. The multinational invites investors to join its efforts focused on carbon neutrality and sustainability. The creative concept and the multimedia advertising campaign were developed by White. “Invest in Building a Better World” is the slogan for Mota-Engil’s 2024-2029 Sustainability-Linked […]
The need for direct, absolute, and real-time data is a discussion that is long overdue in Portugal. I’m astonished by the delay. And please, let’s not even talk about the lack of independence of those who provide the data. Since its inception, Marketing has sought to incorporate data into many of its decisions. Whether for […]
