“I know that luxury is a cursed word in the Portuguese lexicon. As a result of 45 years of a monolithic and stunted vision, we still live under the teaching that we must be poor to be happy,” says João Santos, COO of WYgroup. Portugal has transitioned from a forgotten corner of Europe to a […]
“We invest in creating a work environment where employees feel motivated, empowered, and inspired to contribute to our goals, and this engagement is our differentiating factor,” says Ana Andrade, Head of People, Talent, and Culture at WYgroup. “The activity of WYgroup focuses on the ability to integrate different areas such as creativity, technology, data, and […]
A Strategic Tool in UX We live in a world overwhelmed with information, stimuli, and challenges. We make decisions from the moment we wake up until we go to bed. To handle this complexity, we seek unconsciously and consciously patterns that help us understand and navigate our surroundings. These internal compasses guide us through experiences […]
It won’t be long before we see brands that a retailer doesn’t directly work with on various media platforms. When we enter a supermarket and see a large yellow sign with red letters reading “promotion”, We enter a shopping mall, and a bright screen displays the latest product from the brand we like. We open […]
Advertisement Analysis for the 2024 European Championship
UX is the discipline that considers the aspects that define our experience as users of products and services (digital or not). Psychology, on the other hand, is the discipline that studies our behavior and mental processes, using scientific methods to investigate and understand how people think and act. Introductions made, let’s now explore some principles […]
In the world of marketing and brand communication, truth remains the most valuable currency. In 2024, we are witnessing a significant shift in branding strategies, with a renewed focus on genuine emotional connections between brands and consumers. Marketers are rewriting the playbooks, prioritizing long-term brand building over mere commercial transactions. Artificial Intelligence (AI) is streamlining […]
Every day, we dive into a brave new world as a brand strategy and creativity agency. With constant wonder and discovery, we advance alongside the brands that trust in the quality of our delivery, always striving to take them further. This increasingly involves utilizing and mastering various Artificial Intelligence tools. From art and music to […]
Who among us hasn’t returned home, checked the mailbox, and felt frustrated by the abundance of paper – specifically promotional flyers – waiting inside? Who hasn’t gone online to compare prices for the product we purchase weekly, seeking the best deal? Whether we adore or despise it, deem it essential or unnecessary, what lies ahead […]
Revista Human highlighted WYgroup as one of the excellent companies to work for in Portugal and interviewed Ana Andrade, Head of People, Talent, and Culture at the group. WYgroup’s activities focus on integrating different areas such as creativity, technology, data, and digital media to provide innovative and effective solutions to clients from end to end, […]
