Clear, simple, and direct communication is absolutely essential. Let us avoid, therefore, scientific jargon and complex messages with an asterisk at the end. When the most powerful country in the world prepares to change and, in doing so, drags the rest of the world along with it, talking about sustainability may seem childish. When we […]
On December 11, 2024, neuromarketing tests were conducted with 14 participants, combining neuroscientific, qualitative, and quantitative methods, with the aim of analyzing the reception of three distinct ads: The results revealed important insights into memorization, emotional engagement, and message clarity, as well as the effectiveness of the narrative and sensory elements used. Regarding memorization, the […]
Control’s new contest, featuring the creativity of WYcreative, aims to challenge the Portuguese to discover their own language of love. “Amor na ponta da língua” is the new digital campaign from Control, which will challenge participants to explore the five love languages and win an unforgettable all-inclusive trip to Mexico for two people. The contest […]
As 2024 draws to a close, it’s time to reflect on the advertising campaigns that stood out the most throughout the year. With this in mind, Marketeer gathered some of the leading creatives in the Portuguese market to share their expertise and insights in selecting the most remarkable ads of the past 12 months. The […]
Tiago de Castro Tarracha, Managing Partner at NERVO, part of WYgroup, discusses in this interview with Marketeer the agency’s expectations for the new year that has just begun, highlighting the importance of innovation, sustainability, and the strategic integration of emerging technologies, such as artificial intelligence, in its projects. With a solid vision of market trends […]
Going with the flow is easy. It’s predictable, safe, and, in theory, seems like a good move. But what sets memorable brands apart from the rest is the courage to ignore the hype and focus on what truly matters: values and customers. Because sometimes, the real challenge lies in saying, “No, thank you, we know […]
According to Miguel Pires, Creative Partner at NERVO As 2024 draws to a close, it becomes relevant to look back at the advertising campaigns that stood out the most throughout the year. To this end, Marketeer invited some of the most prominent creatives in the Portuguese market to share their expertise and insight in selecting […]
Let us set aside fashions and trends. Let us seek the truth of each brand and its path. Let us avoid the distractions that the moment often presents. If it is not in our essence, let us not waste time. Every year, around this time, various analyses begin to surface about the most used, searched, […]
The Leading Brands Advisors gathered for another meeting on December 10th, this time at Casa de Praia, within the WYgroup premises. The event featured the talk ‘eCommerce – How to Sell More Online’, by Carolina Afonso, CEO of Gato Preto and co-author of the book of the same name, which was also written by Sandra […]
Artificial Intelligence has been changing the way brands communicate with consumers, offering greater personalization, optimization, and automation of campaigns, thus creating a more engaging and targeted experience. An example of this are streaming platforms like Netflix and Spotify, which use AI algorithms for content recommendations, creating a deeper connection between the brand and the customer. […]
