WYcreative celebrates Briefing’s 15th anniversary with a journey back to the future. Invited to design this special cover, the agency teamed up with FalcaoLucas Studio for an interactive trip through the past and what’s to come.
In the edition celebrating Briefing’s 15th anniversary, readers are invited to travel through time via a QR Code that directs them to a platform where they can choose between going back in time to revisit all of Briefing’s past editions or, alternatively, fast-forwarding to the future to discover an interactive cover. It’s worth taking a trip to the past to explain in detail how it all began.
For 15 years, Briefing has closely followed the journey of brands in Portugal and around the world, highlighting those who drive the sector forward. The commemorative 15th-anniversary edition aims to be more than just a tribute to that legacy; it is also a promise of continuity, as the magazine looks ahead with the same rigor and passion. The only thing missing was a starting point for this journey: the cover. That’s where WYcreative came in, with their vision to find an idea capable of celebrating this milestone journey.
The Art Director of WYgroup’s agency, João Fontes, explains: “We sought a solution that would allow us to celebrate the past, present, and future simultaneously, while ultimately reinforcing Briefing’s role as a reference magazine in our sector.”
The inspiration for the cover was clear: “Just as our industry is in constant evolution, Briefing also mirrors this continuous transformation.”
“The idea of a time travel journey came about naturally,” explains WYcreative’s Copywriter, Filipe Graça. “We wanted something that symbolized both the pride of looking back at the 15 years that have passed and the excitement of anticipating the future. And if the goal is to hit the road and travel through time, there’s nothing better than the DeLorean, the iconic car from Back to the Future, to dramatize this concept.”
“It was a great pleasure to receive Briefing’s invitation to celebrate its anniversary once again. It was a challenge that was both nostalgic and futuristic, which set us on a journey down the road,” says, WYcreative’s Executive Creative Director, Sérgio Lobo.
The DeLorean was thus chosen as the symbol for the cover, representing Briefing’s journey as a magazine that not only looks to the future but also learns and evolves from what’s behind. Through this visual metaphor, the cover becomes a celebration of past achievements while marking the magazine’s commitment to unveiling what’s to come. However, the agency quickly realized that the cover alone was too small to capture the grandeur of this time-travel journey. This is when WYcreative decided to invite FalcaoLucas Studio to join the adventure, finding an interactive solution that transcended the cover’s limits, reaching both into the past and the future.
“It was a very pleasant surprise and an opportunity to explore the application of digital art with augmented reality in a communication object,” say the founders, Tânia Falcão and Luís Lucas. “From the very beginning, we wanted the cover to be more than just a simple image; it needed to truly tell a story. The idea for this image starts from a seed, which represents the world of advertising, and builds from there, where structures grow. It develops from the past, showcasing the covers of earlier editions of the magazine, to a future that continues to blossom and grow,” they explain, revealing that “like any project, there were challenges along the way.” “Finding the balance between all the ideas, the artistic concept, the animation, and augmented reality ultimately led us to new creative solutions.” They specify.
Find here the final result!
