Bliss Applications and Pingo Doce drive innovation in retail sector apps and strengthen a successful partnership with an award at Navegantes XXI.
The app “O Meu Pingo Doce” received the award for “Best Digital Project – Retail” at the recent ACEPI Navegantes XXI Awards. Conceptualized by Pingo Doce and brought to life by Bliss Applications, the app continues to revolutionize the shopping experience, focusing on innovation and personalization.
The innovative gamification features implemented in the “O Meu Pingo Doce” app, such as the “Poupa Shaker” and loyalty campaigns like the “Game of Fortune,” have been key drivers of its success. By transforming simple actions into engaging experiences with personalized rewards—such as the “Poupa Shaker,” which offers a different daily promotional coupon tailored to each user’s shopping profile and interests—the app increases customer engagement with Pingo Doce, significantly boosting customer value growth.
“After the recognition from our customers, with well over 2 million subscribers to ‘O Meu Pingo Doce’ and up to 500,000 daily app uses, we are deeply honored to receive this important award for digital innovation. Pingo Doce aimed to stand out from what already existed in the digital space, particularly in retail, by investing in personalization. We wanted to create a unique, engaging, and fun experience, which led to the development of features like the ‘Poupa Shaker’ and the ‘Game of Fortune,'” they explained. Gonçalo Peres de Menezes, Director of Digital Channels at Pingo Doce.
Impressive results
The results of the “O Meu Pingo Doce” app are remarkable: in the first half of 2024, there was a 40% increase in weekly sessions per user and a 38% growth in daily new account creations. The app also achieved a rating of 4.2/5 stars on Google Play and 4.6/5 stars on the Apple Store, highlighting high user satisfaction. These figures continue to rise in the second half of the year with new campaigns, such as the Pingo Doce Allowance campaign.
“This journey with Pingo Doce has been a constant source of pride. Pingo Doce’s commitment to innovating and reinventing its relationship with customers has given us the opportunity to do what we love most at Bliss Applications—creating incredible experiences in digital products,” said Diogo Gonçalves da Cunha, CTO at Bliss Applications.
A successful partnership with a promising future.
The partnership between Bliss Applications and Pingo Doce is an example of how technological innovation can transform the retail sector. The “O Meu Pingo Doce” app enables a closer relationship with each customer, supporting them daily in their needs. It offers users the opportunity to join exclusive clubs and enjoy a range of personalized benefits.
With the constant goal of improving the customer shopping experience, the “O Meu Pingo Doce” app is a project in continuous evolution, with new features and improvements being regularly implemented.
