The new web series “Ultimates” from BP Portugal, featuring the creativity of WYcreative, brings together five successful personalities in a conversation that promises to unveil all the secrets that have driven them to go further.
ULTIMATES is the new web series from BP Portugal that brings together racing driver Miguel Oliveira, a champion in various motorcycle competitions; renowned conductor Martim Sousa Tavares; Francisca Dias, the winning chef of the first season of Hell’s Kitchen Portugal; Miguel Barbosa, an eight-time National Off-Road Champion; and track engineer Rui Silva. The conversation will be moderated by Rodrigo Gomes, who will strive to extract all the secrets from this high-performance panel.
Under the theme “A series to go further,” BP Portugal aims to highlight the benefits of its BP Ultimate fuel with ACTIVE technology, which allows for driving up to an additional 56 km per tank (*). The series promises to deliver differentiated, engaging, and inspiring content.
“The idea was to bring the topic of fuel into a relaxed format and to relate the benefits and high performance that Ultimate fuel provides through a conversation with five notable personalities who have also gone further in their respective fields,” says Sérgio Lobo, executive creative director of WYcreative.
Joana Pedroso, Marketing Manager at BP Portugal, adds that “is, above all, a series about people and what can be achieved when we challenge ourselves to go further. Just as BP Ultimate fuel with ACTIVE technology allows us to go beyond, we have a panel of extraordinary individuals who have succeeded in pushing the boundaries in their fields. Throughout the Ultimates web series, we will have the opportunity to get to know them better and share their life stories—always told in a light and informal manner. It will undoubtedly serve as inspiration for many of us. ”
*BP Ultimate Diesel with ACTIVE technology. Tested in comparison with fuels that comply with the specifications defined by current legislation (DL 89/2008, of May 30, as amended). The announced benefits are observed under continuous use and may vary depending on the condition of the vehicle, driving style, or other factors.
