The characteristics of leaders have been adapting over time, seeking to ensure a context of sustainability in their strategic thinking and actions. This became more evident in the post-COVID era, where people began to have a different perspective on what impacts their daily lives. In this context, organizational leadership has been pressured to respond to three major pillars: environmental, social, and governance.
What are the strategies for effective sustainable leadership?
The approach to sustainable leadership should take into account the ecosystem in which it is embedded. Solutions are defined according to the specific context, meaning the impact of their leadership on the community.
Stop, listen, and understand. In an increasingly fast-paced world, taking the time to understand what is happening around organizations, their concerns, and their impacts will certainly help leaders adopt measures that are suitable for all stakeholders.
Create a sustainable organizational identity. Consider measures that are applicable to culture, strategy, operations, or people management. An organization’s identity is also shaped by these pillars. Together, they define how an organization is recognized.
Communicate. Like any good leadership, it should be transparent and open. Communication is a key element in sustainable leadership, as it ensures closer relationships with members of the organization while also allowing space for them to actively contribute with initiatives.
Promote
a. Diversity, including individuals from different backgrounds, cultures, or genders within the organization.
b. Equity, ensuring that all individuals have access to the same opportunities and resources.
c. Inclusion, allowing individuals to feel respected and safe to express their opinions.
d. Environmental responsibility, adopting measures that promote the efficient use of natural resources.
How to prepare future leaders?
Create government policies that help promote sustainable measures within organizations. It is essential for leaders to want to be sustainable, but it is also the responsibility of government institutions to share the responsibility for implementing these measures.
- Coaching. Leaders inspire leaders, so guidance from more experienced leaders in the field can help other leaders think outside the box regarding sustainable initiatives for their organization.
- Implement incentive and reward systems that recognize leaders who stand out for their sustainable actions.
I believe that sustainable (and supported) leadership is here to stay. This is especially true for younger generations (millennials and Generation Z) who place great importance on these characteristics within an organization, as well as for those who lead them.
