The briefing was clear: to create a regional brand aimed at conquering the global market. The GREATER Porto identity was expressed through an engaging and impactful visual storytelling, inspired by various elements and icons from local tradition, history, and architecture. At the same time, modern colours were used to reflect a dynamic and complementary approach, projecting the union and dialogue between the three municipalities in this initiative.

A 360º project that has seen several multi-media events, including appearances at the EXPO Real trade fair, held in Munich at the end of 2022, and at MIPIM, the main event dedicated to real estate, held in Cannes.

Alongside these presences, the GREATER Porto brand has been a central element of high-profile initiatives from the very beginning, within a communication ecosystem that also included the digital environment. You can watch the video of this project here.