WYCREATIVE OPENED THE TOOLBOX TO CREATE A ‘FESTA QUE É OBRA’ FOR BRICOMARCHÉ’S 26TH ANNIVERSARY.

To celebrate the 26th anniversary of Bricomarché, the largest national chain of DIY, home, and garden stores, WYcreative has just launched a new campaign under the concept “Uma festa para toda a obra.” The core of the entire communication is to convey the idea that every DIY project, big or small, is a true celebration and that any occasion is a great reason to take advantage of the best items at the best prices of the year.

Tiago Varino, Creative Director at WYcreative, explains: “We wanted to create a campaign that was more than just a simple anniversary celebration. The concept ‘Uma festa para toda a obra’ reflects our vision that every project, no matter how small, deserves to be celebrated, and Bricomarché is the perfect partner for that.”

For Bricomarché, “This campaign reflects our mission to stand by our customers at all times. As we celebrate our 26th anniversary, we want to show that, regardless of the project’s size, Bricomarché always has solutions to make every project a success and leave everything in…Brico.”

The campaign is present across multiple channels, including TV, radio, digital, and social media, and promises to engage the audience with a creative and fun approach.

Watch the campaign here