“We invest in creating a work environment where employees feel motivated, empowered, and inspired to contribute to our goals, and this engagement is our differentiating factor,” says Ana Andrade, Head of People, Talent, and Culture at WYgroup.
“The activity of WYgroup focuses on the ability to integrate different areas such as creativity, technology, data, and digital media to provide innovative and effective end-to-end solutions to clients,” begins Ana Andrade, Head of People, Talent, and Culture. She explains: “Our multidisciplinary approach allows us to develop campaigns and projects dedicated to marketing and consumer experience that stand out in the market for their complexity and difficulty, combining specialized knowledge in various fields to achieve unique, effective, and impactful results, creating more value for the client.”
With 23 years of history, viewed with pride, confidence, and optimism, Over time, WYgroup has shown “a remarkable capacity for growth and evolution, adapting to market changes and client needs”, says the executive, recalling that from the beginning, they have cultivated “an unwavering commitment to innovation and excellence, which has allowed them to achieve great milestones and sustained growth.” These are “consistent achievements that solidify their position as the largest communication ecosystem of exclusively Portuguese capital,” she notes.
The people management strategy “has evolved organically, adapting to the needs of the organization and its employees,” shares Ana Andrade, who further elaborates: “We place the individual at the center and focus on their happiness, creating a cooperative and inclusive work environment where employees feel valued. We promote the creation of purpose, recognizing the importance of well-being and personal and professional development. Leaders are not born; they are made. Therefore, we seek to empower our leaders to inspire and engage their teams, investing in training and developing programs that stimulate creativity and curiosity, which are fundamental pillars for us.”
Innovation, creativity, and efficiency
At WYgroup, the connection between people and business is established by promoting “a culture that places talent at the center of success,” explains Ana Andrade, who goes on to say:“People drive innovation, creativity, and efficiency in our projects. That’s why we invest in creating a work environment where employees feel motivated, empowered, and inspired to contribute to the goals of each of our companies. This engagement is our differentiating factor. Our people don’t just adopt our values; they also reflect them in the quality of their work. It’s this synergy between talent, culture, energy, and commitment that fuels our growth.”
Finally, among WYgroup’s most recent people management practices, “First, the implementation of talent management tools, specifically the adoption of the Zoho People platform, aims to modernize the entire system of feedback, performance evaluation, and consolidation of personal information. ‘This tool will facilitate continuous tracking and analysis of results,’ believes Ana Andrade. She also discusses the training programs they have been implementing: ‘These programs aim to promote employees’ professional development, allowing them to establish meaningful connections with more experienced colleagues and receive guidance and support for career growth.’ The results, she highlights, have been very positive, particularly noting an increase in motivation and performance.”
Text originally published in Human magazine.
