WYcreative signs the new Standvirtual film, once again betting on humor to reinforce the brand’s positioning as a specialist in the automotive market.

This new film will air along with the campaign launched in 2023 based on the concept “Let yourself be guided by those who know” and is aimed at everyone seeking the best advice for buying or selling a car.

“We knew from the beginning that we were dealing with a creative concept with great longevity,” says the Creative Direction of WYcreative. They also add that “the success of last year’s campaign justified a continuity strategy.” For the creative development of this new film, the WYcreative team found inspiration in road mishaps common to all drivers.

The Standvirtual campaign, which includes the new film, will be on air during the month of August and will be featured on TV, radio, digital platforms, and outdoor media.

Watch the campaign here.