EPCOL is the new brand representing Portuguese Fuels and Lubricants Companies.

It was introduced on July 3rd as the successor brand to APETRO- Associação Portuguesa de Empresas Petrolíferas.

EPCOL is the new brand representing Portuguese Fuels and Lubricants Companies. It was introduced on July 3rd as the successor brand to APETRO – Portuguese Association of Petroleum Companies.

“EPCOL aims to secure today’s energy while investing in the energy of the future,” assured EPCOL’s General Secretary, António Comprido. “It is extremely important for us and our members to provide energy products with lower climate and environmental impact, as we are and want to continue to be part of the solution for the needs of businesses and families,” he emphasized.

Responsible for the brand’s graphic identity and communication, the agency White Way undertook the rebranding.

“Sustainability is a strategic theme for White, both internally and in supporting our clients on this journey. Having the opportunity to creatively work on such a crucial topic is not only a privilege but also a great pleasure. We are very pleased with the outcome of this EPCOL project,” revealed Filipa Montalvão, Partner at White Way.

The new identity was presented at the CCB. The new identity was unveiled at CCB. The event featured Professor António Costa Silva as the guest speaker and a panel discussion moderated by Rosália Amorim on the role of fuels in the energy transition of mobility, with participation from ACP, ANTRAM, ABA, FETSA, ITG, and NOVA. Manifestos from FuelsEurope and Liquid Gas Europe were also presented.